1. ZBW - Digitales Archiv
  2. National University of Political Studies and Public Administration, Bucharest
  3. College of Management, National University of Political Studies and Public Administration, Bucharest
  4. Management dynamics in the knowledge economy
Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/8753
Title: 

Shift from product innovation strategy to marketing innovation strategy to add value to the firm PDF Logo

Journal: 
Management dynamics in the knowledge economy
Authors: 
Bouhelal, Fatima
Adouka, Lakhdar
e-ISSN: 
2392-8042
Document Type: 
Article
Year of Publication: 
2022
Open Content License: 
cc-by-nc Logo
Original URL: 
https://www.managementdynamics.ro/index.php/journal/article/download/444/447/1981
Persistent Identifier of the first edition: 
doi:10.2478/mdke-2022-0012
Language: 
English (eng)
Citation: 
Bouhelal, Fatima/Adouka, Lakhdar (2022). Shift from product innovation strategy to marketing innovation strategy to add value to the firm. In: Management dynamics in the knowledge economy 10 (2/36), S. 167 - 178.
https://www.managementdynamics.ro/index.php/journal/article/download/444/447/1981.
doi:10.2478/mdke-2022-0012.
Appears in Collections:
Management dynamics in the knowledge economy

Files in This Item:
File
Size
1810130018_0.pdf
download file
420.35 kB

Items in Digital Archive are protected by copyright, with all rights reserved, unless otherwise indicated – Terms of use.

Download Statistics
BibTeX-Export