@prefix cc: <http://creativecommons.org/ns#> .
@prefix dc: <http://purl.org/dc/elements/1.1/> .
@prefix dcterms: <http://purl.org/dc/terms/> .
@prefix dsv: <http://purl.org/iso25964/DataSet/Versioning#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix stw: <http://zbw.eu/stw/> .
@prefix xsd: <http://www.w3.org/2001/XMLSchema#> .
@prefix zbwext: <http://zbw.eu/namespaces/zbw-extensions/> .

<http://zbw.eu/stw> dcterms:issued "2025-12-16"^^xsd:date ;
	dcterms:title "STW Thesaurus for Economics"@en, "Standard-Thesaurus Wirtschaft"@de ;
	owl:versionInfo "9.20" ;
	skos:prefLabel "STW Thesaurus for Economics"@en, "Standard-Thesaurus Wirtschaft"@de .
<http://zbw.eu/stw/thsys/70384> a skos:Concept, zbwext:Thsys ;
	rdfs:isDefinedBy <http://zbw.eu/stw/thsys/70384/about> ;
	rdfs:label "Marketing communications"@en, "Marketingkommunikation"@de ;
	skos:broader <http://zbw.eu/stw/thsys/70041> ;
	skos:inScheme <http://zbw.eu/stw> ;
	skos:narrowMatch <http://zbw.eu/beta/external_identifiers/jel#M37> ;
	skos:narrower <http://zbw.eu/stw/descriptor/12775-2>, <http://zbw.eu/stw/descriptor/12780-2>, <http://zbw.eu/stw/descriptor/12786-4>, <http://zbw.eu/stw/descriptor/12816-0>, <http://zbw.eu/stw/descriptor/12818-3>, <http://zbw.eu/stw/descriptor/12821-0>, <http://zbw.eu/stw/descriptor/12823-3>, <http://zbw.eu/stw/descriptor/12825-6>, <http://zbw.eu/stw/descriptor/12829-5>, <http://zbw.eu/stw/descriptor/12832-2>, <http://zbw.eu/stw/descriptor/12837-6>, <http://zbw.eu/stw/descriptor/12841-1>, <http://zbw.eu/stw/descriptor/12842-6>, <http://zbw.eu/stw/descriptor/12844-2>, <http://zbw.eu/stw/descriptor/12846-5>, <http://zbw.eu/stw/descriptor/12847-3>, <http://zbw.eu/stw/descriptor/15858-4>, <http://zbw.eu/stw/descriptor/15859-2>, <http://zbw.eu/stw/descriptor/18098-2>, <http://zbw.eu/stw/descriptor/18099-0>, <http://zbw.eu/stw/descriptor/18556-5>, <http://zbw.eu/stw/descriptor/18654-5>, <http://zbw.eu/stw/descriptor/18795-1>, <http://zbw.eu/stw/descriptor/18936-2>, <http://zbw.eu/stw/descriptor/19132-2>, <http://zbw.eu/stw/descriptor/19134-5>, <http://zbw.eu/stw/descriptor/21315-0>, <http://zbw.eu/stw/descriptor/29244-6>, <http://zbw.eu/stw/descriptor/29759-1>, <http://zbw.eu/stw/descriptor/29809-5>, <http://zbw.eu/stw/descriptor/29810-6>, <http://zbw.eu/stw/descriptor/29814-5>, <http://zbw.eu/stw/descriptor/29819-2>, <http://zbw.eu/stw/descriptor/29998-4>, <http://zbw.eu/stw/descriptor/30572-0>, <http://zbw.eu/stw/descriptor/30624-0> ;
	skos:notation "B.07.04"^^xsd:string ;
	skos:prefLabel "B.07.04  Marketing communications"@en, "B.07.04  Marketingkommunikation"@de .