@prefix cc: <http://creativecommons.org/ns#> .
@prefix dc: <http://purl.org/dc/elements/1.1/> .
@prefix dcterms: <http://purl.org/dc/terms/> .
@prefix dsv: <http://purl.org/iso25964/DataSet/Versioning#> .
@prefix foaf: <http://xmlns.com/foaf/0.1/> .
@prefix gbv: <http://purl.org/ontology/gbv/> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix rdf: <http://www.w3.org/1999/02/22-rdf-syntax-ns#> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix stw: <http://zbw.eu/stw/> .
@prefix xsd: <http://www.w3.org/2001/XMLSchema#> .
@prefix zbwext: <http://zbw.eu/namespaces/zbw-extensions/> .

<http://zbw.eu/stw> dcterms:issued "2025-12-16"^^xsd:date ;
	dcterms:title "STW Thesaurus for Economics"@en, "Standard-Thesaurus Wirtschaft"@de ;
	owl:versionInfo "9.20" ;
	skos:prefLabel "STW Thesaurus for Economics"@en, "Standard-Thesaurus Wirtschaft"@de .
<http://zbw.eu/stw/descriptor/12837-6> gbv:gvkppn "091400244"^^xsd:string ;
	a skos:Concept, zbwext:Descriptor ;
	rdfs:isDefinedBy <http://zbw.eu/stw/descriptor/12837-6/about> ;
	skos:altLabel "Advertising response"@en, "Impact of advertising"@en, "Recognition test"@en, "Werbeeffizienz"@de, "Werbeerfolgskontrolle"@de, "Werbekontaktanalyse"@de, "Werbetest"@de, "Werbewirkungsforschung"@de ;
	skos:broader <http://zbw.eu/stw/descriptor/10991-6>, <http://zbw.eu/stw/thsys/70292>, <http://zbw.eu/stw/thsys/70384>, <http://zbw.eu/stw/thsys/70874>, <http://zbw.eu/stw/thsys/73384> ;
	skos:exactMatch <http://www.wikidata.org/entity/Q18752024>, <https://d-nb.info/gnd/4189647-6> ;
	skos:inScheme <http://zbw.eu/stw> ;
	skos:narrowMatch <https://d-nb.info/gnd/4202856-5> ;
	skos:prefLabel "Advertising effects"@en, "Werbewirkung"@de ;
	skos:related <http://zbw.eu/stw/descriptor/15858-4>, <http://zbw.eu/stw/descriptor/18930-0>, <http://zbw.eu/stw/descriptor/27963-5> ;
	skos:relatedMatch <https://d-nb.info/gnd/4127461-1>, <https://d-nb.info/gnd/4189634-8>, <https://d-nb.info/gnd/4189648-8>, <https://d-nb.info/gnd/4244492-5>, <https://d-nb.info/gnd/4245068-8>, <https://d-nb.info/gnd/4245071-8>, <https://d-nb.info/gnd/4245073-1>, <https://d-nb.info/gnd/4323157-3>, <https://d-nb.info/gnd/4329198-3> ;
	foaf:page <http://to.delete.org/>, <https://www.econbiz.de/subject/Advertising%2Beffects/>, <https://www.econbiz.de/thema/Werbewirkung/> ;
	zbwext:indexedItem <http://to.delete.org/>, <https://www.econbiz.de/subject/Advertising%2Beffects/>, <https://www.econbiz.de/thema/Werbewirkung/> .
<https://www.econbiz.de/subject/Advertising%2Beffects/> dcterms:subject <http://zbw.eu/stw/descriptor/12837-6> .
<https://www.econbiz.de/thema/Werbewirkung/> dcterms:subject <http://zbw.eu/stw/descriptor/12837-6> .