Advertising
Werbung (german)
Narrower Terms
-
Celebrity endorsement
-
Comparative advertising
-
Emotional branding
-
Outdoor advertising
-
Product placement
-
Promotional materials
Related Terms
Subject Categories
Links to other Thesauri and Vocabularies
| = | Werbung (from GND) |
| > | Filmwerbung (from GND) |
| > | Werbeausgaben (from GND) |
| > | Imagewerbung (from GND) |
| > | Eigenwerbung (from GND) |
| > | Werbeslogan (from GND) |
| > | Werbegrafik (from GND) |
| > | Bildwerbung (from GND) |
| > | Technische Werbung (from GND) |
| > | Gemeinschaftswerbung (from GND) |
| > | Wertwerbung (from GND) |
| > | Großflächenwerbung (from GND) |
| > | Suggestivwerbung (from GND) |
| > | Indirekte Werbung (from GND) |
| > | Werbeeinnahmen (from GND) |
| > | Unterschwellige Werbung (from GND) |
| > | Innerbetriebliche Werbung (from GND) |
| > | Strafbare Werbung (from GND) |
| > | Mund-zu-Mund-Werbung (from GND) |
| > | Schleichwerbung (from GND) |
| > | Werbesprache (from GND) |
| > | Virtuelle Werbung (from GND) |
| ~ | Werbeidee (from GND) |
| ~ | Werbelehre (from GND) |
| = | advertising
(from
Wikidata)
|
| = | Advertising (from DBpedia) |
| = | advertising (from EuroVoc) |
| = | advertising (from TheSoz) |
| > | social advertising (from TheSoz) |
| > | interstitial (from TheSoz) |
| = | advertising (from AGROVOC) |
Persistent Identifier (for bookmarking and linking)
STW Thesaurus for Economics
(v 9.12,
2021-10-15)
▪
Suggestions and comments to the
thesaurus team
▪
Mailing lists:
stw-announce, stw-user
ZBW - Leibniz Information Centre for Economics -
Imprint -
Data protection
The STW Thesaurus for Economics is licensed under CC BY 4.0.