Event marketing  

Event-Marketing   (german)

used for: Experiential marketing, Experience marketing, Event management

Related Terms

• Event  
• Event sector  
• Guerilla marketing  
• Lifestyle  

Subject Categories

• B.07.04 Marketing communications  
• W.21.03 Event sector  
• W.27 Leisure industries  

Links to other Thesauri and Vocabularies

=	Event-Marketing   (from GND)
>	Emotionale Werbung   (from GND)
>	Duftmarketing   (from GND)
>	Werbefahrt   (from GND)
~	Erlebnismarketing   (from GND)
~	Erlebniskauf   (from GND)
=	Event marketing   (from Wikidata)

Persistent Identifier (for bookmarking and linking)

• http://zbw.eu/stw/descriptor/18556-5