Computer-assisted marketing  

IT-gestütztes Marketing   (german)

used for: Marketing information system

Broader Terms

• Computerised method  
• Marketing  

Related Terms

• Customer data  
• Sales information system  

Subject Categories

• B.07.01 Marketing management  
• B.09.03 Corporate information systems  

Links to other Thesauri and Vocabularies

=	Marketinginformationssystem   (from GND)
>	Adressverwaltung   (from GND)
>	Database-Marketing   (from GND)
≅	Marketing information system   (from DBpedia)

Persistent Identifier (for bookmarking and linking)

• http://zbw.eu/stw/descriptor/12768-6