Beziehungsmarketing (german)
used for: Customer relationship management, Customer relationship, Customer orientation, Customer experience management, CRM (Customer Relationship Management)
Narrower Terms
Broader Terms
Related Terms
Subject Categories
Links to other Thesauri and Vocabularies
= | Beziehungsmarketing (from GND) |
= | Kundentreue (from GND) |
= | Kundenmanagement (from GND) |
= | Kundenorientierung (from GND) |
= | Business-to-Consumer (from GND) |
= | Beziehungsmanagement (from GND) |
> | Beschaffungsmarketing (from GND) |
~ | Customization (from GND) |
~ | Geschäftsverbindung (from GND) |
~ | Stammkunde (from GND) |
~ | Beziehungsmanagement (from GND) |
~ | Mass Customization (from GND) |
~ | Kundenclub (from GND) |
= | Relationship marketing (from DBpedia) |
Persistent Identifier (for bookmarking and linking)
STW Thesaurus for Economics
(v 8.14,
2014-11-18)
▪
Suggestions and comments to the
thesaurus team
ZBW - Leibniz Information Centre for Economics -
Imprint