Target group  

Zielgruppe   (german)

used for: Customer segmentation

Related Terms

• Advertising planning    
• Consumers    

Subject Categories

• B.07.04 Marketing communications  
• N.07.03 Consumer behaviour  

Links to other Thesauri and Vocabularies

=	Zielgruppe   (from GND)
~	Kundentyp   (from GND)
~	Kundenstruktur   (from GND)
=	Zielgruppe   (from DBpedia)
=	target group   (from Thesoz)

Persistent Identifier (for bookmarking and linking)

• http://zbw.eu/stw/descriptor/15859-2