Interne Markenführung (german)
used for: Behavioral branding, Behavioural branding, Brand behavior, Brand behaviour
Means that employees "live" brand values of their company.
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STW Thesaurus for Economics (v 8.10, 2012-03-21) ▪ Suggestions and comments to the thesaurus team ZBW - Leibniz Information Centre for Economics - Imprint