Relationship marketing  

Beziehungsmarketing   (german)

used for: B2C, Churn management, CRM (Customer Relationship Management), Customer loyalty, Customer recovery, Customer relationship, Customer relationship management, Customer retention

Corporate relationship management concerning its suppliers on one hand and its customers on the other.

Narrower Terms

• Buyer-supplier relations    
• Loyalty card    

Related Terms

• Corporate culture    
• Customer complaint    
• Customers    
• Customer satisfaction    
• Customer service    
• Customer value    
• Supply chain    

Subject Categories

• B.07.05 Consumer Behaviour  
• N.07.03 Advertising Psychology and Consumer Behaviour  

Links to other Thesauri and Vocabularies

=	Kundenbindung   (from SWD)
=	Kundenmanagement   (from SWD)
=	Kundentreue   (from SWD)
=	Kundenorientierung   (from SWD)
=	Relationship marketing   (from DBpedia)

Persistent Identifier (for bookmarking and linking)

• http://zbw.eu/stw/descriptor/19133-0