Consumer Behaviour  

Konsumentenverhalten   (german)

used for: Consumer choice, Consumer choice behaviour, Consumer preference, Consumer research

Narrower Terms

• Consumer boycott    
• Consumer motivation    
• Customer tracking    
• Media usage    
• Purchase decision    

Broader Terms

• Behavioral economics    

Related Terms

• Advertising effectiveness    
• Advertising psychology    
• Compulsive buying    
• Consumers    
• Consumer society    
• Consumer theory    
• Household expenditure    
• Leisure activities    
• Life style    
• Market research    
• Purchase    
• Target group    

Subject Categories

• B.07.05 Consumer Behaviour  
• N.07.03 Advertising Psychology and Consumer Behaviour  
• V.02.01 Household Economics  
• V.03.05 Consumption and Savings  
• W.34 Households  

Links to other Thesauri and Vocabularies

=	Verbraucherverhalten   (from SWD)
>	Motivforschung   (from SWD)
>	Multi-attribute-attitude-Modell   (from SWD)
>	Einkaufsorientierung   (from SWD)
>	Impulskauf   (from SWD)
>	Kaufverhalten   (from SWD)
>	Konsumentensouveränität   (from SWD)
>	Kaufentscheidung   (from SWD)
≅	Consumer behaviour   (from DBpedia)
=	buying behavior   (from Thesoz)
=	Consumer behaviour   (from Agrovoc)

Persistent Identifier (for bookmarking and linking)

• http://zbw.eu/stw/descriptor/10300-3