Marketing strategy  

Marketingpolitik   (german)

Narrower Terms

• Advertising strategy    
• Pricing behaviour of firms    
• Product Management    
• Sales promotion    
• Terms of business    

Broader Terms

• Corporate policy    
• Marketing    

Related Terms

• Competitive strategy    
• Distribution channel    
• Market entry    
• Market exit    
• Market segmentation    
• Public Relations    

Subject Categories

• B.07 Marketing  

Links to other Thesauri and Vocabularies

=	Marketingstrategie   (from SWD)
>	Convenience-Strategie   (from SWD)
>	Ambush Marketing   (from SWD)
>	Distributionspolitik   (from SWD)
>	Guerilla Marketing   (from SWD)
>	Marketing-Mix   (from SWD)
>	Kommunikationsstrategie   (from SWD)
>	Affinity Marketing   (from SWD)
>	Wachstumsstrategie   (from SWD)
>	Marketingkonzept   (from SWD)
>	Angriffsstrategie   (from SWD)
≅	Marketing strategy   (from DBpedia)
=	marketing policy   (from Thesoz)

Persistent Identifier (for bookmarking and linking)

• http://zbw.eu/stw/descriptor/12770-5