Key activities
- Gamification
- Design of incentives and motivation, in particular feedback
- Human-machine interactions and HCI
- Augmented Reality (AR) and Virtual Reality (VR)
- Intelligent virtual assistants and voice assistants
- Social Media and Open Science
- Subproject management in the BMBF project MeWiKo
- Subproject management in the BMBF project OA-FWM
- Collaboration in the BMBF project CoCo
- Collaboration in the BMBF project DESIVE2
- Collaboration in the DFG project *metrics
Professional background
- Since September 2022
Research assistant and Post Doc at the ZBW - Leibniz Information Centre for Economics - 2014 - 2022
Post Doc and project manager at the University of Kiel (CAU) - 2009 - 2013
Research assistant at the FZI Research Center for Information Technology in Karlsruhe and PhD at the Institute of Information Systems and Marketing at the Karlsruhe Institute of Technology (KIT) - 2001 - 2008
Studies of Psychology and Business Studies at the University of Mannheim (Degree: Diplom-Psychologe)
Publications
Contributions (peer reviewed)
Broer, Irene / Lemke, Steffen / Mazarakis, Athanasios / Peters, Isabella / Zinke-Wehlmann, Christian
Editorial: The Science-Media Interface – On the relation between internal and external science communication
Lemke, Steffen / Mazarakis, Athanasios / Peters, Isabella
Path model of the interplay between the promotion and the received attention of research articles
Brede, Max / Mazarakis, Athanasios / Peters, Isabella
What drives researchers to look up research publications they found in the news?
Articles (peer reviewed)
Mazarakis, Athanasios / Bernhard-Skala, Christian / Braun, Martin / Peters, Isabella
What is critical for human-centered AI at work? – Toward an interdisciplinary theory
Mazarakis, Athanasios / Bräuer, Paula
Gamification is Working, But Which One Exactly? Results from an Experiment with Four Game Design Elements
Bräuer, Paula / Mazarakis, Athanasios
“Alexa, can we Design Gamification Without a Screen?” - Implementing Audio-Gamification for Intelligent Virtual Assistants
Bräuer, Paula / Mazarakis, Athanasios
How to Design Audio-Gamification for Language Learning with Amazon Alexa? — A Long-Term Field Experiment
Mazarakis, Athanasios
Gamification Reloaded. Current and Future Trends in Gamification Science
Lemke, Steffen / Mazarakis, Athanasios / Peters, Isabella
Conjoint analysis of researchers' hidden preferences for bibliometrics, altmetrics, and usage metrics
Heck, Tamara / Peters, Isabella / Mazarakis, Athanasios / Scherp, Ansgar / Blümel, Ina
Open science practices in higher education: Discussion of survey results from research and teaching staff in Germany
Lemke, Steffen / Mehrazar, Maryam / Mazarakis, Athanasios / Peters, Isabella
“When You Use Social Media You Are Not Working”: Barriers for the Use of Metrics in Social Sciences
Shema, Hadas / Hahn, Oliver / Mazarakis, Athanasios / Peters, Isabella
Retractions from altmetric and bibliometric perspectives
Hall, Margaret / Mazarakis, Athanasios / Chorley, Martin / Caton, Simon
Editorial of the Special Issue on Following User Pathways: Key Contributions and Future Directions in Cross-Platform Social Media Research
Mazarakis, Athanasios / Peters, Isabella
Science 2.0 and Conference Tweets: What? Where? Why? When?
Monographs (Editor)
Broer, Irene (Ed.) / Lemke, Steffen (Ed.) / Mazarakis, Athanasios (Ed.) / Peters, Isabella (Ed.) / Zinke-Wehlmann, Christian (Ed.)
The Science-Media Interface. On the Relation Between Internal and External Science Communication
Conference Papers (peer reviewed)
Mazarakis, Athanasios / Voit, Thomas
6th International Workshop "Gam-R – Gamification Reloaded"
Bräuer, Paula / Werner, Florian / Mazarakis, Athanasios
Extracting Game Design Elements from Voice-Enabled Games: A Review of Amazon Alexa Skills
Bräuer, Paula / Berg, Margarita / Mazarakis, Athanasios / Peters, Isabella
Movement in Virtual Time: How Virtual Reality Can Support Long-Term Thinking
Mazarakis, Athanasios / Bräuer, Paula
Gamification und die Wahrnehmung von Punkten – Eine Umfragestudie
Mazarakis, Athanasios / Voit, Thomas
5th International Workshop "Gam-R – Gamification Reloaded"
Bräuer, Paula / Mazarakis, Athanasios
A Speech-Based AI for Political Participation
Bräuer, Paula / Jacob, Armin / Mazarakis, Athanasios / Peters, Isabella
Vertrauenswürdigkeit und Visualisierungen im partizipativen Prozess der Endlagersuche für hoch radioaktive Abfälle in Deutschland
Mazarakis, Athanasios / Peters, Isabella / Schmitz, Jasmin
#wenigerHashtagswirkenwissenschaftlicher: Der Zusammenhang von Tweet-Eigenschaften und wahrgenommener Wissenschaftlichkeit
Hahn, Oliver / Lemke, Steffen / Mazarakis, Athanasios / Peters, Isabella
Visual Elements Make Texts Appear Scientific? - An Empirical Analysis. Welche visuellen Elemente lassen Texte wissenschaftlich erscheinen? Eine empirische Untersuchung
Mehrazar, Maryam / Kling, Christoph Carl / Lemke, Steffen / Mazarakis, Athanasios / Peters, Isabella
Can We Count on Social Media Metrics? First Insights into the Active Scholarly Use of Social Media
Bräuer, Paula / Mazarakis, Athanasios
AR in order-picking – experimental evidence with Microsoft HoloLens
Bräuer, Paula / Mazarakis, Athanasios
Gamification und Augmented Reality für Lagerprozesse
Bräuer, Paula / Mazarakis, Athanasios
Gamification is Working, But Which One Exactly? Results from an Experiment with Four Game Design Elements
Lemke, Steffen / Mehrazar, Maryam / Mazarakis, Athanasios / Peters, Isabella
Are There Different Types of Online Research Impact?
Mazarakis, Athanasios / Jent, Sophie / Bartel, Alexander / Janneck, Monique
Gam-R – Gamification Reloaded
Mazarakis, Athanasios
Gamification: Eine experimentelle Untersuchung der Spielelemente Abzeichen und Story
Mazarakis, Athanasios / Peters, Isabella
Facebook und seine Tücken – ein Experiment an einer Bibliothek
Lemke, Steffen / Mehrazar, Maryam / Peters, Isabella / Mazarakis, Athanasios
Evaluating altmetrics acts through their creators – how to advance?
Lemke, Steffen / Mazarakis, Athanasios
Analyse wissenschaftlicher Konferenz-Tweets mittels Codebook und der Software Tweet Classifier
Mazarakis, Athanasios / Bräuer, Paula
Welche Gamification motiviert? Ein Experiment zu Abzeichen, Feedback, Fortschrittsanzeige und Story
Hall, Margaret / Mazarakis, Athanasios / Peters, Isabella / Chorley, Martin / Caton, Simon / Strohmaier, Markus
Following User Pathways: Cross Platform and Mixed Methods Analysis in Social Media Studies
Mazarakis, Athanasios / Lemke, Steffen / Peters, Isabella
Tweets and Scientific Conferences: The Use Case of the Science 2.0 Conference – Revisited
Mazarakis, Athanasios / Peters, Isabella
Tweets and Scientific Conferences: The use Case of the Science 2.0 Conference
Mazarakis, Athanasios / Peters, Isabella
Quo Vadis German Scholarly Communication in Economics?
Conference Papers
Mazarakis, Athanasios / Mühling, Andreas / Peters, Isabella / Renz, Matthias / Wilke, Thomas
„Mittendrin statt nur dabei“: KI in der Gesellschaft
Articles in Other Journals
Peters, Isabella / Mazarakis, Athanasios
Twittern bei wissenschaftlichen Konferenzen: Männer sind anders, und Frauen auch
Siegfried, Doreen / Mazarakis, Athanasios / Peters, Isabella
Social Media und deren Nutzung in den Wirtschaftswissenschaften
Working papers, Reports and other Contributions
Siegfried, Doreen / Mazarakis, Athanasios / Peters, Isabella
Nutzung von Social-Media-Diensten in den Wirtschaftswissenschaften. Ergebnisbericht einer Online-Befragung unter wissenschaftlich Tätigen der Wirtschaftswissenschaften an deutschen Hochschulen und Forschungseinrichtungen 2013