Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/6591
Journal: 
Athens journal of business & economics
e-ISSN: 
2241-794X
Document Type: 
Article
Year of Publication: 
2022
Open Content License: 
cc-by-nc Logo
Persistent Identifier of the first edition: 
Language: 
English (eng)
Citation: 
Ogunmuyiwa, Michael Segun (2022). The influence of publicity and sales promotion on marketing performance in Nigeria. In: Athens journal of business & economics 8 (1), S. 65 - 78.
https://www.athensjournals.gr/business/2022-8-1-4-Ogunmuyiwa.pdf.
doi:10.30958/ajbe.8-1-4.

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