Browsing All of Digital Archive by Person Gavurova, Beata
Showing results 1 to 8 of 8
| Year of Publication | Title | Person(s) |
| 2017 | Analysis of impact of using the trend variables on bankruptcy prediction models performance | Gavurova, Beata; Janke, Frantisek; Packova, Miroslava; Pridavok, Mojmir |
| 2023 | Analysis of the impact of advertising on the change of voter behavior of consumers (voters) in the Slovak Republic | Gburova, Jaroslava; Gavurova, Beata; Bacik, Radovan; Tomasova, Maria |
| 2021 | Can negative word-of-mouth have any impact on brand sustainability? | Kakalejcik, Lukas; Fedorko, Richard; Gavurova, Beata; Bacik, Radovan |
| 2022 | Consumer shopping motive identification : study of webrooming vs. showrooming | Olearova, Maria; Gavurova, Beata; Bacik, Radovan |
| 2024 | Examination of content types and social media engagement indicators on facebook : case analysis of 5-star hotels of Visegrad Group countries | Nastisin, Ludovit; Fedorko, Richard; Gavurova, Beata; Bacik, Radovan |
| 2023 | Identifying the relationship between the use of mobile technologies and time : a study based on a sample of oecd member countries | Olearova, Maria; Bacik, Radovan; Gavurova, Beata; Rigelsky, Martin |
| 2021 | Political marketing : impact of public relations on the change in voter behaviour of consumers (voters) | Bacik, Radovan; Gavurova, Beata; Gburova, Jaroslava |
| 2017 | Single monetary policy versus macroeconomic fundamentals in Slovakia | Gavurova, Beata; Siničáková, Marianna |
