Concept information
Preferred term
Brand architecture
Type
-
Descriptor
Broader concept
Entry terms
- Brand portfolio
- Corporate brand
- Corporate branding
- Family brand
- Master brand
- Umbrella brand
In other languages
-
German
-
Dachmarke
-
Familienmarke
-
Markenfamilie
-
Unternehmensmarke
URI
http://zbw.eu/stw/descriptor/29805-6
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