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B Business economics > B.07 Marketing > B.07.04 Marketing communications > Emotional branding
W Economic sectors > W.21 Business Services > W.21.02 Advertising industry and opinion polling > Advertising > Emotional branding
B Business economics > B.07 Marketing > B.07.04 Marketing communications > Advertising > Emotional branding

Preferred term

Emotional branding  

Type

  • Descriptor

Broader concept

Related concepts

Entry terms

  • Emotional marketing

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URI

http://zbw.eu/stw/descriptor/29998-4

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