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STW Thesaurus for Economics

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Concept information

B Business economics > B.07 Marketing > B.07.01 Marketing management > Customer retention
B Business economics > B.07 Marketing > B.07.01 Marketing management > Relationship marketing > Customer retention
B Business economics > B.07 Marketing > Marketing > Relationship marketing > Customer retention

Preferred term

Customer retention  

Type

  • Descriptor

Broader concept

Narrower concepts

Related concepts

Entry terms

  • Customer loyalty

In other languages

  • Kundenbindung

    German

  • Kundenloyalität
  • Kundentreue
  • Loyalität von Kunden

URI

http://zbw.eu/stw/descriptor/29794-6

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