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Concept information

B Business economics > B.07 Marketing > B.07.01 Marketing management > Relationship marketing
B Business economics > B.07 Marketing > Marketing > Relationship marketing

Preferred term

Relationship marketing  

Type

  • Descriptor

Broader concept

Narrower concepts

Related concepts

Entry terms

  • CRM (Customer Relationship Management)
  • Customer experience management
  • Customer orientation
  • Customer relationship
  • Customer relationship management

altLabelNarrower

  • Customer engagement

In other languages

  • Beziehungsmarketing

    German

  • Beziehungsmanagement
  • Kundenbeziehungen
  • Kundenmanagement
  • Kundennähe
  • Kundenorientierung

URI

http://zbw.eu/stw/descriptor/19133-0

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