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STW Thesaurus for Economics

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Concept information

W Economic sectors > W.21 Business Services > W.21.02 Advertising industry and opinion polling > Promotional materials
B Business economics > B.07 Marketing > B.07.04 Marketing communications > Promotional materials
W Economic sectors > W.21 Business Services > W.21.02 Advertising industry and opinion polling > Advertising > Promotional materials
B Business economics > B.07 Marketing > B.07.04 Marketing communications > Advertising > Promotional materials

Preferred term

Promotional materials  

Type

  • Descriptor

Broader concept

Narrower concepts

Entry terms

  • Promotional giveaways
  • Store flyers

In other languages

  • Werbemittel

    German

  • Handzettel
  • Warenprobe
  • Werbeartikel
  • Werbegeschenk

URI

http://zbw.eu/stw/descriptor/12841-1

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