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STW Thesaurus for Economics

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Concept information

B Business economics > B.07 Marketing > B.07.01 Marketing management > Marketing management > Sales promotion
B Business economics > B.07 Marketing > B.07.04 Marketing communications > Sales promotion

Preferred term

Sales promotion  

Type

  • Descriptor

Broader concept

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Related concepts

Entry terms

  • Consumer promotion
  • Merchandising

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URI

http://zbw.eu/stw/descriptor/12818-3

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