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Concept information

B Business economics > B.07 Marketing > Marketing > Direct marketing
B Business economics > B.07 Marketing > B.07.04 Marketing communications > Direct marketing

Preferred term

Direct marketing  

Type

  • Descriptor

Broader concept

Narrower concepts

Related concepts

Entry terms

  • Direct advertising
  • Direct mail
  • Direct mailing
  • Direct-to-consumer advertising
  • Personalized advertising

In other languages

  • Direktmarketing

    German

  • Dialogmarketing
  • Direktwerbung
  • Personalisierte Werbung
  • Telefonmarketing

URI

http://zbw.eu/stw/descriptor/12780-2

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