Concept information
Preferred term
Markenarchitektur
Type
-
Descriptor
Broader concept
Entry terms
- Dachmarke
- Familienmarke
- Markenfamilie
- Unternehmensmarke
In other languages
-
English
-
Brand portfolio
-
Corporate brand
-
Corporate branding
-
Family brand
-
Master brand
-
Umbrella brand
URI
http://zbw.eu/stw/descriptor/29805-6
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