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STW Thesaurus for Economics

Content language

W Economic sectors > W.23 Nonprofit sector > Social marketing

B Business economics > B.07 Marketing > Marketing > Nonprofit marketing > Social marketing

W Economic sectors > W.22 Public sector > W.22.02 Public management > Nonprofit marketing > Social marketing

W Economic sectors > W.23 Nonprofit sector > Nonprofit marketing > Social marketing

Preferred term

Social marketing

Descriptor

Refers to marketing aimed at promoting socially desirable behavior.

Für Sozialmarketing
See also: Nonprofit marketing
(de)

Social Marketing

German

URI

http://zbw.eu/stw/descriptor/18836-6

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