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Concept information

N Related subject areas > N.07 Psychology > N.07.02 Consumer behaviour > Target group
B Business economics > B.07 Marketing > B.07.04 Marketing communications > Target group

Preferred term

Target group  

Type

  • Descriptor

Broader concept

Related concepts

Entry terms

  • Customer segmentation

In other languages

  • Zielgruppe

    German

  • Konsumententypologie
  • Kundensegmentierung
  • Segmentierung von Konsumenten

URI

http://zbw.eu/stw/descriptor/15859-2

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