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STW Thesaurus for Economics

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Concept information

B Business economics > B.07 Marketing > B.07.02 Product management > Product line
B Business economics > B.07 Marketing > B.07.02 Product management > Product management > Product line
... > B Business economics > B.07 Marketing > B.07.01 Marketing management > Marketing management > Product management > Product line

Preferred term

Product line  

Type

  • Descriptor

Broader concept

Entry terms

  • Product line-up
  • Product lineup

Scope note

  • Set of products sold by an agent.

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URI

http://zbw.eu/stw/descriptor/30412-1

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