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STW Thesaurus for Economics

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Concept information

B Business economics > B.07 Marketing > B.07.03 Pricing strategy > Behavioral pricing
B Business economics > B.07 Marketing > B.07.03 Pricing strategy > Pricing strategy > Behavioral pricing
V Economics > V.10 Industrial organization > V.10.02 Price theory > Pricing strategy > Behavioral pricing
... > B Business economics > B.07 Marketing > B.07.01 Marketing management > Marketing management > Pricing strategy > Behavioral pricing

Preferred term

Behavioral pricing  

Type

  • Descriptor

Broader concept

Related concepts

Entry terms

  • Behavioural pricing

Scope note

  • Stands for a pricing approach in which the price of a product is determined based on the behavior of potential customers, e.g. click paths.

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URI

http://zbw.eu/stw/descriptor/30643-3

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