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STW Thesaurus for Economics

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Concept information

N Related subject areas > N.07 Psychology > N.07.02 Consumer behaviour > Target group > Bottom of the pyramid
B Business economics > B.07 Marketing > B.07.04 Marketing communications > Target group > Bottom of the pyramid
N Related subject areas > N.03 Demography > N.03.03 Demographic structure > Bottom of the pyramid
B Business economics > B.07 Marketing > B.07.04 Marketing communications > Bottom of the pyramid
N Related subject areas > N.03 Demography > N.03.03 Demographic structure > Demographic structure > Bottom of the pyramid

Preferred term

Bottom of the pyramid  

Type

  • Descriptor

Broader concept

Entry terms

  • Base of the pyramid

Scope note

  • Stands for both the lowest level of the wealth and income pyramid and business models and approaches to integrate this largest, but also poorest socio-economic group into corporate value chains.

In other languages

URI

http://zbw.eu/stw/descriptor/30624-0

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