Skip to main content

STW Thesaurus for Economics

Search from vocabulary

Content language

Concept information

B Business economics > B.07 Marketing > B.07.01 Marketing management > Customer experience
N Related subject areas > N.07 Psychology > N.07.02 Consumer behaviour > Customer experience

Preferred term

Customer experience  

Type

  • Descriptor

Broader concept

Related concepts

Entry terms

  • Consumer experience
  • Consumer journey
  • Customer journey

Scope note

  • Stands for the totality of cognitive, affective, sensory and behavioral customer responses and experiences during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages.

In other languages

URI

http://zbw.eu/stw/descriptor/30565-4

Download this concept:

RDF/XML TURTLE JSON-LD