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STW Thesaurus for Economics

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Concept information

B Business economics > B.07 Marketing > B.07.03 Pricing strategy > Reverse pricing
V Economics > V.10 Industrial organization > V.10.02 Price theory > Reverse pricing
B Business economics > B.07 Marketing > B.07.03 Pricing strategy > Pricing strategy > Reverse pricing
V Economics > V.10 Industrial organization > V.10.02 Price theory > Pricing strategy > Reverse pricing
... > B Business economics > B.07 Marketing > B.07.01 Marketing management > Marketing management > Pricing strategy > Reverse pricing

Preferred term

Reverse pricing  

Type

  • Descriptor

Broader concept

Entry terms

  • Name-your-own-price
  • Pay what you want
  • Pay-what-you-want
  • Pick-your-price
  • PWYW

Scope note

  • Stands for a pricing strategy where buyers pay their desired amount for a given commodity.

In other languages

URI

http://zbw.eu/stw/descriptor/30556-5

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