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STW Thesaurus for Economics

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Concept information

B Business economics > B.07 Marketing > B.07.03 Pricing strategy > Loyalty program
B Business economics > B.07 Marketing > B.07.01 Marketing management > Customer retention > Loyalty program
... > B Business economics > B.07 Marketing > B.07.01 Marketing management > Relationship marketing > Customer retention > Loyalty program
... > B Business economics > B.07 Marketing > Marketing > Relationship marketing > Customer retention > Loyalty program

Preferred term

Loyalty program  

Type

  • Descriptor

Broader concept

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Related concepts

Entry terms

  • Couponing
  • Loyalty card
  • Retailer coupons

In other languages

URI

http://zbw.eu/stw/descriptor/24706-5

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