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B Business economics > B.07 Marketing > Demarketing
B Business economics > B.07 Marketing > Marketing > Demarketing

Preferred term

Demarketing  

Type

  • Descriptor

Broader concept

Scope note

  • Stands for a form of marketing that aims to dissuade consumers from using a product or brand to decrease demand.

useInsteadNote

  • Information For marketing with the aim of promoting socially desirable behavior

    See also: Social marketing
  • Information Für Marketing mit dem Ziel, sozial erwünschte Verhaltensweisen zu fördern

    See also: Social marketing

     (de)

In other languages

URI

http://zbw.eu/stw/descriptor/30586-3

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