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STW Thesaurus for Economics

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Concept information

B Business economics > B.07 Marketing > B.07.02 Product management > Brand

Preferred term

Brand  

Type

  • Descriptor

Broader concept

Narrower concepts

Related concepts

Entry terms

  • Brand-name product
  • Name-brand product

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URI

http://zbw.eu/stw/descriptor/12800-1

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