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Standard-Thesaurus Wirtschaft

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B Betriebswirtschaft > B.07 Marketing > B.07.01 Marketingmanagement > B-to-B-Marketing
B Betriebswirtschaft > B.07 Marketing > B.07.01 Marketingmanagement > Beziehungsmarketing > B-to-B-Marketing
B Betriebswirtschaft > B.07 Marketing > Marketing > Beziehungsmarketing > B-to-B-Marketing

Preferred term

B-to-B-Marketing  

Type

  • Descriptor

Broader concept

Narrower concepts

Related concepts

Entry terms

  • B2B-Beziehungen
  • B2B-Marketing
  • B-to-B-Marke
  • B-to-B-Markenführung
  • Industriegütermarketing
  • Investitionsgütermarketing

In other languages

URI

http://zbw.eu/stw/descriptor/26022-4

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