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Standard-Thesaurus Wirtschaft

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B Betriebswirtschaft > B.07 Marketing > B.07.01 Marketingmanagement > Beziehungsmarketing
B Betriebswirtschaft > B.07 Marketing > Marketing > Beziehungsmarketing

Preferred term

Beziehungsmarketing  

Type

  • Descriptor

Broader concept

Narrower concepts

Related concepts

Entry terms

  • Beziehungsmanagement
  • Kundenbeziehungen
  • Kundenmanagement
  • Kundennähe
  • Kundenorientierung

In other languages

  • Relationship marketing

    English

  • CRM (Customer Relationship Management)
  • Customer experience management
  • Customer orientation
  • Customer relationship
  • Customer relationship management

URI

http://zbw.eu/stw/descriptor/19133-0

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