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Standard-Thesaurus Wirtschaft

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Concept information

B Betriebswirtschaft > B.07 Marketing > B.07.01 Marketingmanagement > Key-Account-Management
B Betriebswirtschaft > B.07 Marketing > B.07.01 Marketingmanagement > B-to-B-Marketing > Key-Account-Management
... > B Betriebswirtschaft > B.07 Marketing > B.07.01 Marketingmanagement > Beziehungsmarketing > B-to-B-Marketing > Key-Account-Management
... > B Betriebswirtschaft > B.07 Marketing > Marketing > Beziehungsmarketing > B-to-B-Marketing > Key-Account-Management

Preferred term

Key-Account-Management  

Type

  • Descriptor

Broader concept

Related concepts

Entry terms

  • Großkundenmanagement
  • Schlüsselkundenmanagement

In other languages

  • Key account management

    English

  • Global account management
  • KAM (Key-account management)
  • Strategic account management

URI

http://zbw.eu/stw/descriptor/19119-1

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