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Standard-Thesaurus Wirtschaft

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B Betriebswirtschaft > B.07 Marketing > B.07.04 Marketingkommunikation > Werbeträger

Preferred term

Werbeträger  

Type

  • Descriptor

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Related concepts

Entry terms

  • Mediaplanung
  • Werbemedium

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URI

http://zbw.eu/stw/descriptor/12829-5

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