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Concept information

Preferred term

Öffentlichkeitsarbeit  

Type

  • Descriptor

Entry terms

  • Betriebliche Informationspolitik
  • Imagepflege
  • Wirtschaftskommunikation

In other languages

  • English

  • Business communication
  • Corporate communication
  • Corporate communications
  • PR (Public Relations)

URI

http://zbw.eu/stw/descriptor/12775-2

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