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Content language

Concept information

Preferred term

Marketingmanagement  

Type

  • Descriptor

Entry terms

  • Kommunikationspolitik im Marketing
  • Marketing-Kommunikation
  • Marketingkonzeption
  • Marketingplanung
  • Marketingpolitik
  • Marketingstrategie
  • Marktorientierte Unternehmensführung

In other languages

  • English

  • Market-orientated perspective
  • Marketing implementation
  • Marketing mix
  • Marketing strategy

URI

http://zbw.eu/stw/descriptor/12770-5

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