Angaben zum Begriff
Bevorzugte Bezeichnung
Personal branding
Typ
-
Descriptor
Oberbegriff
Synonyme
- Self-marketing
- Selfmarketing
Anwendungshinweise
- Stands for the attempt to create, promote and market a person as a brand by adapting marketing strategies.
In anderen Sprachen
-
Deutsch
-
Selbstvermarktung
URI
http://zbw.eu/stw/descriptor/30572-0
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