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STW Thesaurus for Economics

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Angaben zum Begriff

B Business economics > B.07 Marketing > B.07.01 Marketing management > Customer experience
N Related subject areas > N.07 Psychology > N.07.02 Consumer behaviour > Customer experience

Bevorzugte Bezeichnung

Customer experience  

Typ

  • Descriptor

Oberbegriff

Verwandte Begriffe

Synonyme

  • Consumer experience
  • Consumer journey
  • Customer journey

Anwendungshinweise

  • Stands for the totality of cognitive, affective, sensory and behavioral customer responses and experiences during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages.

In anderen Sprachen

URI

http://zbw.eu/stw/descriptor/30565-4

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