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STW Thesaurus for Economics

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Angaben zum Begriff

B Business economics > B.07 Marketing > B.07.02 Product management > Brand loyalty
B Business economics > B.07 Marketing > B.07.02 Product management > Brand management > Brand loyalty
... > B Business economics > B.07 Marketing > B.07.02 Product management > Product management > Brand management > Brand loyalty
... > B Business economics > B.07 Marketing > B.07.01 Marketing management > Marketing management > Product management > Brand management > Brand loyalty
B Business economics > B.07 Marketing > B.07.01 Marketing management > Customer retention > Brand loyalty
... > B Business economics > B.07 Marketing > B.07.01 Marketing management > Relationship marketing > Customer retention > Brand loyalty
... > B Business economics > B.07 Marketing > Marketing > Relationship marketing > Customer retention > Brand loyalty

Bevorzugte Bezeichnung

Brand loyalty  

Typ

  • Descriptor

Oberbegriff

Synonyme

  • Brand relationship

In anderen Sprachen

  • Markentreue

    Deutsch

  • Marke-Kunden-Beziehung
  • Markenbeziehungen
  • Markenbindung
  • Markenloyalität

URI

http://zbw.eu/stw/descriptor/29804-1

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