Impulse buying
label: Impulskauf @de
label: Spontankauf @de
label: Reizkauf @de
type: Descriptor
type: Concept
broader: Consumer behaviour

has narrower
sub property of: narrowerTransitive
definition: Relates a concept to a concept that is more specific in meaning.
comment: Narrower concepts are typically rendered as children in a concept hierarchy (tree).

Consumer journey
label: Customer experience
label: Consumer experience
label: Customer journey
label: Kundenerfahrung @de
type: Concept
type: Descriptor
broader: Consumer behaviour

Customer satisfaction
label: Kundenzufriedenheit @de
label: Verbraucherzufriedenheit @de
label: Käuferzufriedenheit @de
type: Descriptor
type: Concept
broader: Consumer behaviour

Corporate reputation
label: Corporate image
label: Unternehmensimage @de
label: Firm reputation
label: Firmenimage @de
label: Company reputation
label: Reputation von Unternehmen @de
type: Concept
type: Descriptor
broader: Consumer behaviour

Psychology of advertising
label: Werbepsychologie @de
type: Descriptor
type: Concept
broader: Consumer behaviour

Media effect
label: Medienwirkung @de
label: Medienwirkungsforschung @de
label: Media impact
type: Descriptor
type: Concept
broader: Consumer behaviour

Behavioural intention
label: Theorie des überlegten Handelns @de
label: Theorie des geplanten Verhaltens @de
label: Consumer attitudes
label: Theory of planned behaviour
label: Einstellungsmodell @de
label: Fishbein model
label: Theorie des vernünftigen Handelns @de
label: Behavioral intention
label: Theory of reasoned action
label: Verbrauchereinstellung @de
broader: Consumer behaviour
type: Descriptor
type: Concept

Consumer boycott
label: Verbraucherboykott @de
label: Anti-consumption
label: Consumer resistance
label: Konsumentenboykott @de
label: Käuferstreik @de
type: Concept
type: Descriptor
broader: Consumer behaviour

Neuromarketing
label: Neuro-Marketing @de
type: Descriptor
type: Concept
broader: Consumer behaviour

Recognition test
label: Werbewirkung @de
label: Werbewirkungsforschung @de
label: Advertising effects
label: Advertising response
label: Werbeeffizienz @de
label: Werbeerfolgskontrolle @de
label: Impact of advertising
label: Werbetest @de
label: Werbekontaktanalyse @de
broader: Consumer behaviour
type: Concept
type: Descriptor

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

Consumer behaviour
is part of: STW Thesaurus for Economics
type: Thsys
type: Concept
narrower: Switching behaviour
narrower: Consumer boycott
narrower: Purchase decision
narrower: Sustainable consumption
narrower: Needs
narrower: Brand image
narrower: Consumer preferences
narrower: Neuromarketing
narrower: Media effect
narrower: Behavioural intention
narrower: Customer satisfaction
narrower: Impulse buying
narrower: Psychology of advertising
narrower: Shopping behaviour
narrower: Consumer motives
narrower: Recognition test
narrower: Consumer journey
narrower: Compulsive buying
narrower: Consumer behavior
narrower: Customer segmentation
narrower: Corporate reputation
narrower: Visual perception
has related match: Marketing
label: N.07.02 Consumer behaviour
label: N.07.02 Konsumentenpsychologie @de
label: Konsumentenpsychologie @de
notation: N.07.02
broader: N.07 Psychology
is in scheme: STW Thesaurus for Economics

Sustainable consumption
type: Concept
type: Descriptor
label: Konsumethik @de
label: Nachhaltiger Konsum @de
label: LOHAS
label: Ethical consumption
label: Green consumption
broader: Consumer behaviour

notation
definition: A notation, also known as classification code, is a string of characters such as "T58.5" or "303.4833" used to uniquely identify a concept within the scope of a given concept scheme.

Consumer preferences
label: Konsumentenpräferenzen @de
label: Verbraucherpräferenzen @de
type: Descriptor
type: Concept
broader: Consumer behaviour

Thsys
type: Class

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

Consumer behavior
label: Konsumentenpsychologie @de
label: Verbraucherforschung @de
label: Consumer research
label: Konsumentenverhalten @de
label: Verbraucherverhalten @de
label: Konsumentenforschung @de
label: Verbraucherbefragung @de
label: Konsumverhalten @de
label: Consumer behaviour
label: Buying behavior
label: Kaufverhalten @de
label: Buying behaviour
type: Descriptor
type: Concept
broader: Consumer behaviour

Marketing
label: M31 - Marketing
has related match: Consumer behaviour

Purchase decision
label: Kaufentscheidung @de
label: Purchasing decision
type: Descriptor
type: Concept
broader: Consumer behaviour

Brand image
broader: Consumer behaviour
preferred label: Markenimage @de
label: Markenbild @de
label: Markenauthentizität @de
label: Produktimage @de
label: Product image
label: Markenidentität @de
label: Brand personality
label: Brand authenticity
type: Descriptor
type: Concept

has related match
sub property of: related
sub property of: mappingRelation
definition: skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.

Needs
label: Bedürfnisse @de
label: Bedürfnislehre @de
label: Wants
label: Bedürfnis @de
type: Descriptor
type: Concept
broader: Consumer behaviour

Compulsive buying
preferred label: Kaufsucht @de
label: Compulsive shopping
label: Süchtiges Kaufverhalten @de
label: Kaufrausch @de
label: Compulsive consumption
label: Addictive buying
type: Descriptor
type: Concept
broader: Consumer behaviour

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

STW Thesaurus for Economics
label: Standard-Thesaurus Wirtschaft @de
type: Dataset
type: ConceptScheme

N.07 Psychology
label: N.07 Psychologie @de
label: Psychology
label: Psychologie @de
type: Concept
type: Thsys
narrower: Consumer behaviour
notation: N.07

Switching behaviour
preferred label: Wechselverhalten @de
type: Concept
type: Descriptor
label: Switching barriers
label: Wechselkosten @de
label: Switching costs
broader: Consumer behaviour

Shopping behaviour
label: Einkaufsverhalten @de
label: Spatial shopping behaviour
label: Räumliches Einkaufsverhalten @de
type: Descriptor
type: Concept
broader: Consumer behaviour

Consumer motives
label: Konsummotiv @de
label: Consumer motivation
label: Kaufmotiv @de
label: Purchase intention
label: Kaufmotive @de
label: Kaufmotivforschung @de
label: Kaufabsicht @de
broader: Consumer behaviour
type: Descriptor
type: Concept

Visual perception
preferred label: Visuelle Wahrnehmung @de
type: Descriptor
type: Concept
broader: Consumer behaviour
label: Eye tracking
label: Blickregistrierung @de
label: Blickverhalten @de

Concept
type: Class

Customer segmentation
label: Target group
label: Kundensegmentierung @de
label: Konsumententypologie @de
label: Segmentierung von Konsumenten @de
label: Zielgruppe @de
broader: Consumer behaviour
type: Descriptor
type: Concept