@prefix rdfs: . @prefix skos: . @prefix zbwext: . @prefix dc: . @prefix owl: . @prefix void: . rdfs:label "Impulskauf"@de, "Impulse buying"@en, "Spontankauf"@de, "Reizkauf"@de ; skos:prefLabel "Impulskauf"@de, "Impulse buying"@en ; a zbwext:Descriptor, skos:Concept ; skos:broader . skos:narrower rdfs:subPropertyOf skos:narrowerTransitive ; skos:definition "Relates a concept to a concept that is more specific in meaning."@en ; rdfs:comment "Narrower concepts are typically rendered as children in a concept hierarchy (tree)."@en ; rdfs:label "has narrower"@en . rdfs:label "Consumer journey"@en, "Customer experience"@en, "Consumer experience"@en, "Customer journey"@en, "Kundenerfahrung"@de ; a skos:Concept, zbwext:Descriptor ; skos:prefLabel "Kundenerfahrung"@de, "Customer experience"@en ; skos:broader . rdfs:label "Kundenzufriedenheit"@de, "Customer satisfaction"@en, "Verbraucherzufriedenheit"@de, "Käuferzufriedenheit"@de ; skos:prefLabel "Kundenzufriedenheit"@de, "Customer satisfaction"@en ; a zbwext:Descriptor, skos:Concept ; skos:broader . rdfs:label "Corporate reputation"@en, "Corporate image"@en, "Unternehmensimage"@de, "Firm reputation"@en, "Firmenimage"@de, "Company reputation"@en, "Reputation von Unternehmen"@de ; a skos:Concept, zbwext:Descriptor ; skos:prefLabel "Corporate reputation"@en, "Firmenimage"@de ; skos:broader . rdfs:label "Werbepsychologie"@de, "Psychology of advertising"@en ; skos:prefLabel "Werbepsychologie"@de, "Psychology of advertising"@en ; a zbwext:Descriptor, skos:Concept ; skos:broader . rdfs:label "Medienwirkung"@de, "Media effect"@en, "Medienwirkungsforschung"@de, "Media impact"@en ; skos:prefLabel "Medienwirkung"@de, "Media effect"@en ; a zbwext:Descriptor, skos:Concept ; skos:broader . rdfs:label "Theorie des überlegten Handelns"@de, "Theorie des geplanten Verhaltens"@de, "Behavioural intention"@en, "Consumer attitudes"@en, "Theory of planned behaviour"@en, "Einstellungsmodell"@de, "Fishbein model"@en, "Theorie des vernünftigen Handelns"@de, "Behavioral intention"@en, "Theory of reasoned action"@en, "Verbrauchereinstellung"@de ; skos:broader ; a zbwext:Descriptor, skos:Concept ; skos:prefLabel "Verbrauchereinstellung"@de, "Consumer attitudes"@en . rdfs:label "Verbraucherboykott"@de, "Consumer boycott"@en, "Anti-consumption"@en, "Consumer resistance"@en, "Konsumentenboykott"@de, "Käuferstreik"@de ; a skos:Concept, zbwext:Descriptor ; skos:prefLabel "Konsumentenboykott"@de, "Consumer boycott"@en ; skos:broader . rdfs:label "Neuromarketing"@en, "Neuromarketing"@de, "Neuro-Marketing"@de ; skos:prefLabel "Neuromarketing"@en, "Neuromarketing"@de ; a zbwext:Descriptor, skos:Concept ; skos:broader . rdfs:label "Werbewirkung"@de, "Recognition test"@en, "Werbewirkungsforschung"@de, "Advertising effects"@en, "Advertising response"@en, "Werbeeffizienz"@de, "Werbeerfolgskontrolle"@de, "Impact of advertising"@en, "Werbetest"@de, "Werbekontaktanalyse"@de ; skos:prefLabel "Advertising effects"@en, "Werbewirkung"@de ; skos:broader ; a skos:Concept, zbwext:Descriptor . skos:broader rdfs:subPropertyOf skos:broaderTransitive ; skos:definition "Relates a concept to a concept that is more general in meaning."@en ; rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ; rdfs:label "has broader"@en . dc:isPartOf ; a zbwext:Thsys, skos:Concept ; skos:narrower , , , , , , , , , , , , , , , , , , , , , ; skos:relatedMatch ; rdfs:label "Consumer behaviour"@en, "N.07.02 Consumer behaviour"@en, "N.07.02 Konsumentenpsychologie"@de, "Konsumentenpsychologie"@de ; skos:notation "N.07.02" ; skos:prefLabel "N.07.02 Consumer behaviour"@en, "N.07.02 Konsumentenpsychologie"@de ; skos:broader ; skos:inScheme . a skos:Concept, zbwext:Descriptor ; rdfs:label "Konsumethik"@de, "Nachhaltiger Konsum"@de, "Sustainable consumption"@en, "LOHAS"@en, "Ethical consumption"@en, "Green consumption"@en ; skos:broader ; skos:prefLabel "Nachhaltiger Konsum"@de, "Sustainable consumption"@en . skos:notation skos:definition "A notation, also known as classification code, is a string of characters such as \"T58.5\" or \"303.4833\" used to uniquely identify a concept within the scope of a given concept scheme."@en ; rdfs:label "notation"@en . rdfs:label "Konsumentenpräferenzen"@de, "Consumer preferences"@en, "Verbraucherpräferenzen"@de ; skos:prefLabel "Konsumentenpräferenzen"@de, "Consumer preferences"@en ; a zbwext:Descriptor, skos:Concept ; skos:broader . zbwext:Thsys rdfs:label "Thsys"@en ; a owl:Class . skos:prefLabel rdfs:subPropertyOf rdfs:label ; skos:definition "The preferred lexical label for a resource, in a given language."@en ; rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ; rdfs:label "preferred label"@en . rdfs:label "Consumer behavior"@en, "Konsumentenpsychologie"@de, "Verbraucherforschung"@de, "Consumer research"@en, "Konsumentenverhalten"@de, "Verbraucherverhalten"@de, "Konsumentenforschung"@de, "Verbraucherbefragung"@de, "Konsumverhalten"@de, "Consumer behaviour"@en, "Buying behavior"@en, "Kaufverhalten"@de, "Buying behaviour"@en ; skos:prefLabel "Konsumentenverhalten"@de, "Consumer behaviour"@en ; a zbwext:Descriptor, skos:Concept ; skos:broader . rdfs:label "M31 - Marketing"@de, "M31 - Marketing"@en, "Marketing"@en, "Marketing"@de ; skos:prefLabel "M31 - Marketing"@de, "M31 - Marketing"@en ; skos:relatedMatch . rdfs:label "Purchase decision"@en, "Kaufentscheidung"@de, "Purchasing decision"@en ; skos:prefLabel "Purchase decision"@en, "Kaufentscheidung"@de ; a zbwext:Descriptor, skos:Concept ; skos:broader . skos:broader ; skos:prefLabel "Markenimage"@de, "Brand image"@en ; rdfs:label "Markenbild"@de, "Markenauthentizität"@de, "Brand image"@en, "Produktimage"@de, "Product image"@en, "Markenidentität"@de, "Brand personality"@en, "Markenimage"@de, "Brand authenticity"@en ; a zbwext:Descriptor, skos:Concept . skos:relatedMatch rdfs:subPropertyOf skos:related, skos:mappingRelation ; skos:definition "skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes."@en ; rdfs:label "has related match"@en . rdfs:label "Needs"@en, "Bedürfnisse"@de, "Bedürfnislehre"@de, "Wants"@en, "Bedürfnis"@de ; skos:prefLabel "Needs"@en, "Bedürfnisse"@de ; a zbwext:Descriptor, skos:Concept ; skos:broader . skos:prefLabel "Kaufsucht"@de, "Compulsive buying"@en ; rdfs:label "Compulsive shopping"@en, "Compulsive buying"@en, "Süchtiges Kaufverhalten"@de, "Kaufrausch"@de, "Kaufsucht"@de, "Compulsive consumption"@en, "Addictive buying"@en ; a zbwext:Descriptor, skos:Concept ; skos:broader . skos:inScheme skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ; rdfs:label "is in scheme"@en . rdfs:label "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ; skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ; a void:Dataset, skos:ConceptScheme . rdfs:label "N.07 Psychologie"@de, "N.07 Psychology"@en, "Psychology"@en, "Psychologie"@de ; skos:prefLabel "N.07 Psychologie"@de, "N.07 Psychology"@en ; a skos:Concept, zbwext:Thsys ; skos:narrower ; skos:notation "N.07" . skos:prefLabel "Wechselverhalten"@de, "Switching behaviour"@en ; a skos:Concept, zbwext:Descriptor ; rdfs:label "Switching barriers"@en, "Wechselkosten"@de, "Switching costs"@en, "Switching behaviour"@en, "Wechselverhalten"@de ; skos:broader . rdfs:label "Shopping behaviour"@en, "Einkaufsverhalten"@de, "Spatial shopping behaviour"@en, "Räumliches Einkaufsverhalten"@de ; skos:prefLabel "Shopping behaviour"@en, "Einkaufsverhalten"@de ; a zbwext:Descriptor, skos:Concept ; skos:broader . rdfs:label "Konsummotiv"@de, "Consumer motives"@en, "Consumer motivation"@en, "Kaufmotiv"@de, "Purchase intention"@en, "Kaufmotive"@de, "Kaufmotivforschung"@de, "Kaufabsicht"@de ; skos:prefLabel "Kaufmotiv"@de, "Consumer motivation"@en ; skos:broader ; a zbwext:Descriptor, skos:Concept . skos:prefLabel "Visual perception"@en, "Visuelle Wahrnehmung"@de ; a zbwext:Descriptor, skos:Concept ; skos:broader ; rdfs:label "Visual perception"@en, "Eye tracking"@en, "Blickregistrierung"@de, "Visuelle Wahrnehmung"@de, "Blickverhalten"@de . skos:Concept rdfs:label "Concept"@en ; a owl:Class . rdfs:label "Customer segmentation"@en, "Target group"@en, "Kundensegmentierung"@de, "Konsumententypologie"@de, "Segmentierung von Konsumenten"@de, "Zielgruppe"@de ; skos:broader ; skos:prefLabel "Target group"@en, "Zielgruppe"@de ; a zbwext:Descriptor, skos:Concept .