Impulskauf
Impulse buying
Spontankauf
Reizkauf
Relates a concept to a concept that is more specific in meaning.
Narrower concepts are typically rendered as children in a concept hierarchy (tree).
has narrower
Consumer journey
Customer experience
Consumer experience
Customer journey
Kundenerfahrung
Kundenzufriedenheit
Customer satisfaction
Verbraucherzufriedenheit
Käuferzufriedenheit
Corporate reputation
Corporate image
Unternehmensimage
Firm reputation
Firmenimage
Company reputation
Reputation von Unternehmen
Werbepsychologie
Psychology of advertising
Medienwirkung
Media effect
Medienwirkungsforschung
Media impact
Theorie des überlegten Handelns
Theorie des geplanten Verhaltens
Behavioural intention
Consumer attitudes
Theory of planned behaviour
Einstellungsmodell
Fishbein model
Theorie des vernünftigen Handelns
Behavioral intention
Theory of reasoned action
Verbrauchereinstellung
Verbraucherboykott
Consumer boycott
Anti-consumption
Consumer resistance
Konsumentenboykott
Käuferstreik
Neuromarketing
Neuro-Marketing
Werbewirkung
Recognition test
Werbewirkungsforschung
Advertising effects
Advertising response
Werbeeffizienz
Werbeerfolgskontrolle
Impact of advertising
Werbetest
Werbekontaktanalyse
Relates a concept to a concept that is more general in meaning.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Consumer behaviour
N.07.02 Consumer behaviour
N.07.02 Konsumentenpsychologie
Konsumentenpsychologie
Konsumethik
Nachhaltiger Konsum
Sustainable consumption
LOHAS
Ethical consumption
Green consumption
A notation, also known as classification code, is a string of characters such as "T58.5" or "303.4833" used to uniquely identify a concept within the scope of a given concept scheme.
notation
Konsumentenpräferenzen
Consumer preferences
Verbraucherpräferenzen
Thsys
The preferred lexical label for a resource, in a given language.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
Consumer behavior
Verbraucherforschung
Consumer research
Konsumentenverhalten
Verbraucherverhalten
Konsumentenforschung
Verbraucherbefragung
Konsumverhalten
Buying behavior
Kaufverhalten
Buying behaviour
M31 - Marketing
Marketing
Purchase decision
Kaufentscheidung
Purchasing decision
Markenimage
Brand image
Markenbild
Markenauthentizität
Produktimage
Product image
Markenidentität
Brand personality
Brand authenticity
skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.
has related match
Needs
Bedürfnisse
Bedürfnislehre
Wants
Bedürfnis
Kaufsucht
Compulsive buying
Compulsive shopping
Süchtiges Kaufverhalten
Kaufrausch
Compulsive consumption
Addictive buying
Relates a resource (for example a concept) to a concept scheme in which it is included.
is in scheme
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
N.07 Psychologie
N.07 Psychology
Psychology
Psychologie
Wechselverhalten
Switching behaviour
Switching barriers
Wechselkosten
Switching costs
Shopping behaviour
Einkaufsverhalten
Spatial shopping behaviour
Räumliches Einkaufsverhalten
Konsummotiv
Consumer motives
Consumer motivation
Kaufmotiv
Purchase intention
Kaufmotive
Kaufmotivforschung
Kaufabsicht
Visual perception
Visuelle Wahrnehmung
Eye tracking
Blickregistrierung
Blickverhalten
Concept
Customer segmentation
Target group
Kundensegmentierung
Konsumententypologie
Segmentierung von Konsumenten
Zielgruppe