@prefix rdfs: . @prefix skos: . @prefix zbwext: . @prefix dc: . @prefix void: . @prefix owl: . rdfs:label "Marktforschung"@de, "Market research"@en, "Marketing research"@en, "Absatzforschung"@de ; skos:prefLabel "Marktforschung"@de, "Market research"@en ; a zbwext:Descriptor, skos:Concept ; skos:broader . rdfs:label "Competitive intelligence"@en, "Wettbewerbsanalyse"@de, "Competitor analysis"@en, "Konkurrenzanalyse"@de, "Competitive analysis"@en, "Competition analysis"@en ; skos:prefLabel "Wettbewerbsanalyse"@de, "Competitive analysis"@en ; skos:broader ; a zbwext:Descriptor, skos:Concept . rdfs:label "Marktanalyse"@de, "Market analysis"@en, "Marktprognose"@de, "Marktbeobachtung"@de ; skos:prefLabel "Marktanalyse"@de, "Market analysis"@en ; a zbwext:Descriptor, skos:Concept ; skos:broader . rdfs:label "D12 - Ökonomik des Konsumentenverhaltens: Empirische Analyse"@de, "D12 - Consumer Economics: Empirical Analysis"@en, "Ökonomik des Konsumentenverhaltens: Empirische Analyse"@de, "Consumer Economics: Empirical Analysis"@en ; skos:prefLabel "D12 - Ökonomik des Konsumentenverhaltens: Empirische Analyse"@de, "D12 - Consumer Economics: Empirical Analysis"@en ; skos:relatedMatch . rdfs:label "Purchase decision"@en, "Kaufentscheidung"@de, "Purchasing decision"@en ; skos:prefLabel "Purchase decision"@en, "Kaufentscheidung"@de ; a zbwext:Descriptor, skos:Concept ; skos:broader . rdfs:label "Medienwirkung"@de, "Media effect"@en, "Medienwirkungsforschung"@de, "Media impact"@en ; skos:prefLabel "Medienwirkung"@de, "Media effect"@en ; a zbwext:Descriptor, skos:Concept ; skos:broader . a zbwext:Descriptor, skos:Concept ; skos:prefLabel "Customer data"@en, "Kundendaten"@de ; rdfs:label "Kundendaten"@de, "Kundeninformationssystem"@de, "Database marketing"@en, "Customer data"@en, "Kunden-Informationssystem"@de, "Kundendatenbank"@de ; skos:broader . skos:narrower , , , , , , , , , , , , , , , , , , , , , , , , , , ; skos:prefLabel "B.07.06 Market research"@en, "B.07.06 Marktforschung"@de ; skos:relatedMatch , , ; rdfs:label "Marktforschung"@de, "B.07.06 Market research"@en, "Market research"@en, "B.07.06 Marktforschung"@de ; skos:broadMatch ; skos:inScheme ; skos:notation "B.07.06" ; a zbwext:Thsys, skos:Concept ; skos:broader ; dc:isPartOf . rdfs:label "Motivation"@en, "Motivation"@de ; skos:prefLabel "Motivation"@en, "Motivation"@de ; a zbwext:Descriptor, skos:Concept ; skos:broader . rdfs:label "Consumer behavior"@en, "Konsumentenpsychologie"@de, "Verbraucherforschung"@de, "Consumer research"@en, "Konsumentenverhalten"@de, "Verbraucherverhalten"@de, "Konsumentenforschung"@de, "Verbraucherbefragung"@de, "Konsumverhalten"@de, "Consumer behaviour"@en, "Buying behavior"@en, "Kaufverhalten"@de, "Buying behaviour"@en ; skos:prefLabel "Konsumentenverhalten"@de, "Consumer behaviour"@en ; a zbwext:Descriptor, skos:Concept ; skos:broader . rdfs:label "Impulskauf"@de, "Impulse buying"@en, "Spontankauf"@de, "Reizkauf"@de ; skos:prefLabel "Impulskauf"@de, "Impulse buying"@en ; a zbwext:Descriptor, skos:Concept ; skos:broader . a zbwext:Descriptor, skos:Concept ; skos:prefLabel "Wahrnehmung"@de, "Perception"@en ; rdfs:label "Aufmerksamkeitsforschung"@de, "Wahrnehmungspsychologie"@de, "Wahrnehmung"@de, "Wahrnehmungsmessung"@de, "Anmutung"@de, "Attention economy"@en, "Aufmerksamkeitsökonomie"@de, "Perception"@en ; skos:broader . rdfs:label "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ; skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ; a void:Dataset, skos:ConceptScheme . rdfs:label "Lead-Markt"@de, "Lead market"@en ; skos:prefLabel "Lead-Markt"@de, "Lead market"@en ; a zbwext:Descriptor, skos:Concept ; skos:broader . rdfs:label "Marktmanipulation"@de, "Market manipulation"@en ; skos:prefLabel "Marktmanipulation"@de, "Market manipulation"@en ; a zbwext:Descriptor, skos:Concept ; skos:broader . rdfs:label "Auslandsmarktinformation"@de, "Internationale Marktforschung"@de, "Exportmarktforschung"@de, "International marketing research"@en, "Auslandsmarktforschung"@de, "Außenhandelsinformation"@de, "Export market information"@en ; a zbwext:Descriptor, skos:Concept ; skos:prefLabel "International marketing research"@en, "Internationale Marktforschung"@de ; skos:broader . rdfs:label "Konsummotiv"@de, "Consumer motives"@en, "Consumer motivation"@en, "Kaufmotiv"@de, "Purchase intention"@en, "Kaufmotive"@de, "Kaufmotivforschung"@de, "Kaufabsicht"@de ; skos:prefLabel "Kaufmotiv"@de, "Consumer motivation"@en ; a zbwext:Descriptor, skos:Concept ; skos:broader . rdfs:label "D19 - Haushaltsverhalten und Familienökonomik: Sonstiges"@de, "D19 - Household Behavior and Family Economics: Other"@en, "Haushaltsverhalten und Familienökonomik: Sonstiges"@de, "Household Behavior and Family Economics: Other"@en ; skos:prefLabel "D19 - Haushaltsverhalten und Familienökonomik: Sonstiges"@de, "D19 - Household Behavior and Family Economics: Other"@en ; skos:relatedMatch . rdfs:label "Kundenverkehrsanalyse"@de, "Customer analysis"@en, "Kundenanalyse"@de, "Kundenlaufstudie"@de, "Customer tracking"@en, "Kundenstrukturanalyse"@de ; skos:broader ; a skos:Concept, zbwext:Descriptor ; skos:prefLabel "Customer analysis"@en, "Kundenanalyse"@de . skos:notation skos:definition "A notation, also known as classification code, is a string of characters such as \"T58.5\" or \"303.4833\" used to uniquely identify a concept within the scope of a given concept scheme."@en ; rdfs:label "notation"@en . rdfs:label "Theorie des überlegten Handelns"@de, "Theorie des geplanten Verhaltens"@de, "Consumer attitudes"@en, "Behavioural intention"@en, "Theory of planned behaviour"@en, "Einstellungsmodell"@de, "Fishbein model"@en, "Theorie des vernünftigen Handelns"@de, "Behavioral intention"@en, "Theory of reasoned action"@en, "Verbrauchereinstellung"@de ; a zbwext:Descriptor, skos:Concept ; skos:prefLabel "Verbrauchereinstellung"@de, "Consumer attitudes"@en ; skos:broader . zbwext:Thsys rdfs:label "Thsys"@en ; a owl:Class . skos:prefLabel rdfs:subPropertyOf rdfs:label ; skos:definition "The preferred lexical label for a resource, in a given language."@en ; rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ; rdfs:label "preferred label"@en . skos:inScheme skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ; rdfs:label "is in scheme"@en . rdfs:label "Werbepsychologie"@de, "Psychology of advertising"@en ; skos:prefLabel "Werbepsychologie"@de, "Psychology of advertising"@en ; a zbwext:Descriptor, skos:Concept ; skos:broader . rdfs:label "Testmarkt"@de, "Test market"@en, "Test marketing"@en, "Pretest"@en ; skos:prefLabel "Testmarkt"@de, "Test market"@en ; a zbwext:Descriptor, skos:Concept ; skos:broader . rdfs:label "M39 - Marketing and Advertising: Other"@en, "M39 - Marketing und Werbung: Sonstiges"@de, "Marketing and Advertising: Other"@en, "Marketing und Werbung: Sonstiges"@de ; skos:prefLabel "M39 - Marketing and Advertising: Other"@en, "M39 - Marketing und Werbung: Sonstiges"@de ; skos:narrowMatch . skos:broadMatch rdfs:subPropertyOf skos:mappingRelation, skos:broader ; skos:definition "skos:broadMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes."@en ; rdfs:label "has broader match"@en . skos:broader ; rdfs:label "Laboratory experiment"@en, "Laborexperiment"@de, "Experiment"@de, "Experiment"@en, "Versuch"@de, "Test"@de ; skos:prefLabel "Experiment"@de, "Experiment"@en ; a skos:Concept, zbwext:Descriptor . skos:prefLabel "B.07 Marketing"@de, "B.07 Marketing"@en ; rdfs:label "B.07 Marketing"@de, "B.07 Marketing"@en, "Marketing"@de, "Marketing"@en ; a zbwext:Thsys, skos:Concept ; skos:narrower ; skos:notation "B.07" . skos:Concept rdfs:label "Concept"@en ; a owl:Class . skos:broader rdfs:subPropertyOf skos:broaderTransitive ; skos:definition "Relates a concept to a concept that is more general in meaning."@en ; rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ; rdfs:label "has broader"@en . rdfs:label "Trend"@en, "Trend"@de, "Trendforschung"@de ; skos:prefLabel "Trend"@en, "Trend"@de ; a zbwext:Descriptor, skos:Concept ; skos:broader . skos:narrower rdfs:subPropertyOf skos:narrowerTransitive ; skos:definition "Relates a concept to a concept that is more specific in meaning."@en ; rdfs:comment "Narrower concepts are typically rendered as children in a concept hierarchy (tree)."@en ; rdfs:label "has narrower"@en . rdfs:label "Produkttest"@de, "Product testing"@en, "Warentest"@de, "Product review"@en ; skos:prefLabel "Produkttest"@de, "Product testing"@en ; a zbwext:Descriptor, skos:Concept ; skos:broader . skos:broader ; rdfs:label "Media usage"@en, "Medienkonsum"@de, "Media consumption"@en, "Medienverhalten"@de, "Mediennutzung"@de ; skos:prefLabel "Media usage"@en, "Mediennutzung"@de ; a zbwext:Descriptor, skos:Concept . rdfs:label "Manipulation"@en, "Manipulation"@de ; skos:prefLabel "Manipulation"@en, "Manipulation"@de ; a zbwext:Descriptor, skos:Concept ; skos:broader . rdfs:label "D10 - Haushaltsverhalten und Familienökonomik: Allgemeines"@de, "D10 - Household Behavior and Family Economics: General"@en, "Haushaltsverhalten und Familienökonomik: Allgemeines"@de, "Household Behavior and Family Economics: General"@en ; skos:prefLabel "D10 - Haushaltsverhalten und Familienökonomik: Allgemeines"@de, "D10 - Household Behavior and Family Economics: General"@en ; skos:relatedMatch . rdfs:label "Shopping behaviour"@en, "Einkaufsverhalten"@de, "Spatial shopping behaviour"@en, "Räumliches Einkaufsverhalten"@de ; skos:prefLabel "Shopping behaviour"@en, "Einkaufsverhalten"@de ; a zbwext:Descriptor, skos:Concept ; skos:broader . skos:relatedMatch rdfs:subPropertyOf skos:related, skos:mappingRelation ; skos:definition "skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes."@en ; rdfs:label "has related match"@en . rdfs:label "Werbewirkung"@de, "Recognition test"@en, "Werbewirkungsforschung"@de, "Advertising effects"@en, "Advertising response"@en, "Werbeeffizienz"@de, "Werbeerfolgskontrolle"@de, "Impact of advertising"@en, "Werbetest"@de, "Werbekontaktanalyse"@de ; skos:prefLabel "Advertising effects"@en, "Werbewirkung"@de ; a skos:Concept, zbwext:Descriptor ; skos:broader . a zbwext:Descriptor, skos:Concept ; rdfs:label "TAM (Technology acceptance model)"@en, "Technology acceptance model"@en, "Innovationsakzeptanz"@de, "Innovation adoption"@en, "Technology adoption"@en, "Acceptance of new products"@en, "Akzeptanz von technischen Innovationen"@de, "Technikakzeptanz"@de, "Technologieakzeptanzmodell"@de ; skos:prefLabel "Innovationsakzeptanz"@de, "Innovation adoption"@en ; skos:broader . skos:broader ; rdfs:label "Web tracking"@en, "Web mining"@en, "Web-Controlling"@de, "Netnographie"@de, "Clickstream-Analyse"@de, "Web site traffic"@en, "Web analytics"@en, "Webanalyse"@de, "Webstatistik"@de, "Web-Monitoring"@de, "Logfile-Analyse"@de ; skos:prefLabel "Webanalyse"@de, "Web analytics"@en ; a skos:Concept, zbwext:Descriptor .