@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix zbwext: <http://zbw.eu/namespaces/zbw-extensions/> .
@prefix void: <http://rdfs.org/ns/void#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix dc: <http://purl.org/dc/terms/> .

<http://zbw.eu/stw/descriptor/10895-2>
  rdfs:label "Wettbewerbsfreiheit"@de, "Competitiveness"@en, "Konkurrenz"@de, "Wettbewerb"@de, "Freier Wettbewerb"@de, "Competition"@en, "Wettbewerbsfähigkeit"@de ;
  skos:broader <http://zbw.eu/stw/thsys/70041> ;
  skos:prefLabel "Competition"@en, "Wettbewerb"@de ;
  a zbwext:Descriptor, skos:Concept .

<http://zbw.eu/stw/thsys/70384>
  a zbwext:Thsys, skos:Concept ;
  skos:notation "B.07.04" ;
  rdfs:label "B.07.04  Marketingkommunikation"@de, "Marketingkommunikation"@de, "Marketing communications"@en, "B.07.04  Marketing communications"@en ;
  skos:prefLabel "B.07.04  Marketing communications"@en, "B.07.04  Marketingkommunikation"@de ;
  skos:broader <http://zbw.eu/stw/thsys/70041> .

<http://zbw.eu/stw/thsys/70550>
  skos:prefLabel "B.07.02  Product management"@en, "B.07.02  Produktmanagement"@de ;
  a zbwext:Thsys, skos:Concept ;
  rdfs:label "Product management"@en, "B.07.02  Produktmanagement"@de, "Produktmanagement"@de, "B.07.02  Product management"@en ;
  skos:broader <http://zbw.eu/stw/thsys/70041> ;
  skos:notation "B.07.02" .

skos:closeMatch
  rdfs:subPropertyOf skos:mappingRelation ;
  skos:definition "skos:closeMatch is used to link two concepts that are sufficiently similar that they can be used interchangeably in some information retrieval applications. In order to avoid the possibility of \"compound errors\" when combining mappings across more than two concept schemes, skos:closeMatch is not declared to be a transitive property."@en ;
  rdfs:label "has close match"@en .

<http://zbw.eu/stw/thsys/70292>
  skos:prefLabel "B.07.06  Marktforschung"@de, "B.07.06  Market research"@en ;
  skos:broader <http://zbw.eu/stw/thsys/70041> ;
  rdfs:label "Marktforschung"@de, "Market research"@en, "B.07.06  Market research"@en, "B.07.06  Marktforschung"@de ;
  a skos:Concept, zbwext:Thsys ;
  skos:notation "B.07.06" .

<http://zbw.eu/beta/external_identifiers/jel#M31>
  rdfs:label "M31 - Marketing"@de, "M31 - Marketing"@en, "Marketing"@en, "Marketing"@de ;
  skos:prefLabel "M31 - Marketing"@de, "M31 - Marketing"@en ;
  skos:closeMatch <http://zbw.eu/stw/thsys/70041> .

<http://zbw.eu/stw>
  rdfs:label "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  a void:Dataset, skos:ConceptScheme .

<http://zbw.eu/stw/descriptor/18718-5>
  rdfs:label "Bankmarketing"@de, "Bank marketing"@en, "Bankenmarketing"@de ;
  skos:prefLabel "Bankmarketing"@de, "Bank marketing"@en ;
  a zbwext:Descriptor, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70041> .

<http://zbw.eu/stw/descriptor/19121-0>
  rdfs:label "Marketingtheorie"@de, "Marketing theory"@en, "Marketingwissenschaft"@de ;
  skos:prefLabel "Marketingtheorie"@de, "Marketing theory"@en ;
  a zbwext:Descriptor, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70041> .

<http://zbw.eu/stw/thsys/b>
  skos:narrower <http://zbw.eu/stw/thsys/70041> ;
  a skos:Concept, zbwext:Thsys ;
  skos:prefLabel "B  Betriebswirtschaft"@de, "B  Business economics"@en ;
  rdfs:label "B  Betriebswirtschaft"@de, "B  Business economics"@en, "Business economics"@en, "Betriebswirtschaft"@de ;
  skos:notation "B" .

<http://zbw.eu/stw/descriptor/10902-3>
  rdfs:label "Marktanteil"@de, "Market share"@en, "Marktdurchdringung"@de ;
  skos:prefLabel "Marktanteil"@de, "Market share"@en ;
  a zbwext:Descriptor, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70041> .

<http://zbw.eu/stw/descriptor/19141-1>
  rdfs:label "Kundinnen"@de, "Käufer"@de, "Customers"@en, "Kunden"@de, "Käuferinnen"@de ;
  skos:prefLabel "Kunden"@de, "Customers"@en ;
  a skos:Concept, zbwext:Descriptor ;
  skos:broader <http://zbw.eu/stw/thsys/70041> .

skos:notation
  skos:definition "A notation, also known as classification code, is a string of characters such as \"T58.5\" or \"303.4833\" used to uniquely identify a concept within the scope of a given concept scheme."@en ;
  rdfs:label "notation"@en .

skos:prefLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "The preferred lexical label for a resource, in a given language."@en ;
  rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise
      disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ;
  rdfs:label "preferred label"@en .

zbwext:Thsys
  rdfs:label "Thsys"@en ;
  a owl:Class .

<http://zbw.eu/stw/descriptor/29568-1>
  rdfs:label "Öko-Marketing"@de, "Green marketing"@en, "Ökologisches Marketing"@de, "Sustainable marketing"@en ;
  skos:prefLabel "Öko-Marketing"@de, "Green marketing"@en ;
  a zbwext:Descriptor, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70041> .

<http://zbw.eu/stw/descriptor/30586-3>
  rdfs:label "Demarketing"@en, "Demarketing"@de, "Reduktionsmarketing"@de ;
  skos:prefLabel "Demarketing"@en, "Demarketing"@de ;
  a zbwext:Descriptor, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70041> .

<http://zbw.eu/stw/thsys/70040>
  rdfs:label "B.07.03  Pricing strategy"@en, "B.07.03  Preismanagement"@de, "Preismanagement"@de, "Pricing strategy"@en ;
  a skos:Concept, zbwext:Thsys ;
  skos:prefLabel "B.07.03  Preismanagement"@de, "B.07.03  Pricing strategy"@en ;
  skos:broader <http://zbw.eu/stw/thsys/70041> ;
  skos:notation "B.07.03" .

skos:inScheme
  skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ;
  rdfs:label "is in scheme"@en .

<http://zbw.eu/stw/descriptor/30195-4>
  rdfs:label "Influencer"@en, "Influencer"@de ;
  skos:prefLabel "Influencer"@en, "Influencer"@de ;
  a zbwext:Descriptor, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70041> .

<http://zbw.eu/beta/external_identifiers/jel#M39>
  rdfs:label "M39 - Marketing and Advertising: Other"@en, "M39 - Marketing und Werbung: Sonstiges"@de, "Marketing and Advertising: Other"@en, "Marketing und Werbung: Sonstiges"@de ;
  skos:prefLabel "M39 - Marketing and Advertising: Other"@en, "M39 - Marketing und Werbung: Sonstiges"@de ;
  skos:closeMatch <http://zbw.eu/stw/thsys/70041> .

<http://zbw.eu/stw/descriptor/10876-6>
  rdfs:label "Global marketing"@en, "Globales Marketing"@de, "Internationaler Vertrieb"@de, "International advertising"@en, "International marketing"@en, "Globalmarketing"@de, "Multinationales Marketing"@de, "Internationale Werbung"@de, "Internationaler Absatz"@de, "Internationales Marketing"@de, "Exportmarketing"@de ;
  skos:prefLabel "Internationales Marketing"@de, "International marketing"@en ;
  a skos:Concept, zbwext:Descriptor ;
  skos:broader <http://zbw.eu/stw/thsys/70041> .

<http://zbw.eu/stw/descriptor/29798-5>
  rdfs:label "Service-dominant logic"@en, "Service-Dominant Logic"@de, "S-d logic"@en ;
  skos:prefLabel "Service-dominant logic"@en, "Service-Dominant Logic"@de ;
  a zbwext:Descriptor, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70041> .

<http://zbw.eu/stw/descriptor/29801-0>
  rdfs:label "Market size"@en, "Market potential"@en, "Marktgröße"@de, "Marktpotenzial"@de, "Marktvolumen"@de ;
  a skos:Concept, zbwext:Descriptor ;
  skos:broader <http://zbw.eu/stw/thsys/70041> ;
  skos:prefLabel "Market size"@en, "Marktgröße"@de .

<http://zbw.eu/stw/descriptor/19667-5>
  rdfs:label "Marktaustritt"@de, "Market exit"@en, "Firm exit"@en, "Exit barriers"@en ;
  skos:prefLabel "Marktaustritt"@de, "Market exit"@en ;
  a zbwext:Descriptor, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70041> .

<http://zbw.eu/stw/thsys/70041>
  a zbwext:Thsys, skos:Concept ;
  skos:narrower <http://zbw.eu/stw/descriptor/28977-3>, <http://zbw.eu/stw/descriptor/19667-5>, <http://zbw.eu/stw/thsys/191500>, <http://zbw.eu/stw/thsys/70550>, <http://zbw.eu/stw/descriptor/30586-3>, <http://zbw.eu/stw/thsys/70384>, <http://zbw.eu/stw/descriptor/10928-6>, <http://zbw.eu/stw/descriptor/12766-3>, <http://zbw.eu/stw/descriptor/10902-3>, <http://zbw.eu/stw/descriptor/18101-4>, <http://zbw.eu/stw/descriptor/10876-6>, <http://zbw.eu/stw/thsys/70292>, <http://zbw.eu/stw/thsys/70459>, <http://zbw.eu/stw/thsys/70040>, <http://zbw.eu/stw/descriptor/29618-5>, <http://zbw.eu/stw/descriptor/19121-0>, <http://zbw.eu/stw/descriptor/30300-5>, <http://zbw.eu/stw/descriptor/30195-4>, <http://zbw.eu/stw/descriptor/18718-5>, <http://zbw.eu/stw/descriptor/19141-1>, <http://zbw.eu/stw/descriptor/29798-5>, <http://zbw.eu/stw/descriptor/10895-2>, <http://zbw.eu/stw/descriptor/10012-1>, <http://zbw.eu/stw/descriptor/29801-0>, <http://zbw.eu/stw/descriptor/29568-1> ;
  skos:inScheme <http://zbw.eu/stw> ;
  skos:closeMatch <http://zbw.eu/beta/external_identifiers/jel#M39>, <http://zbw.eu/beta/external_identifiers/jel#M30>, <http://zbw.eu/beta/external_identifiers/jel#M31> ;
  rdfs:label "B.07  Marketing"@en, "B.07  Marketing"@de, "Marketing"@en, "Marketing"@de ;
  dc:isPartOf <http://zbw.eu/stw> ;
  skos:prefLabel "B.07  Marketing"@en, "B.07  Marketing"@de ;
  skos:broader <http://zbw.eu/stw/thsys/b> ;
  skos:notation "B.07" .

<http://zbw.eu/stw/thsys/70459>
  a skos:Concept, zbwext:Thsys ;
  rdfs:label "Distribution"@de, "Distribution"@en, "B.07.05  Distribution"@de, "B.07.05  Distribution"@en ;
  skos:broader <http://zbw.eu/stw/thsys/70041> ;
  skos:prefLabel "B.07.05  Distribution"@de, "B.07.05  Distribution"@en ;
  skos:notation "B.07.05" .

skos:Concept
  rdfs:label "Concept"@en ;
  a owl:Class .

skos:broader
  rdfs:subPropertyOf skos:broaderTransitive ;
  skos:definition "Relates a concept to a concept that is more general in meaning."@en ;
  rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ;
  rdfs:label "has broader"@en .

skos:narrower
  rdfs:subPropertyOf skos:narrowerTransitive ;
  skos:definition "Relates a concept to a concept that is more specific in meaning."@en ;
  rdfs:comment "Narrower concepts are typically rendered as children in a concept hierarchy (tree)."@en ;
  rdfs:label "has narrower"@en .

<http://zbw.eu/stw/descriptor/18101-4>
  rdfs:label "Services marketing"@en, "Dienstleistungsmarketing"@de ;
  skos:prefLabel "Services marketing"@en, "Dienstleistungsmarketing"@de ;
  a zbwext:Descriptor, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70041> .

<http://zbw.eu/stw/descriptor/29618-5>
  rdfs:label "Interkulturelles Marketing"@de, "Cross-cultural marketing"@en ;
  skos:prefLabel "Interkulturelles Marketing"@de, "Cross-cultural marketing"@en ;
  a zbwext:Descriptor, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70041> .

<http://zbw.eu/stw/thsys/191500>
  rdfs:label "Marketingmanagement"@de, "Marketing management"@en, "B.07.01  Marketing management"@en, "B.07.01  Marketingmanagement"@de ;
  a zbwext:Thsys, skos:Concept ;
  skos:prefLabel "B.07.01  Marketing management"@en, "B.07.01  Marketingmanagement"@de ;
  skos:notation "B.07.01" ;
  skos:broader <http://zbw.eu/stw/thsys/70041> .

<http://zbw.eu/stw/descriptor/12766-3>
  rdfs:label "Absatzbereich"@de, "Absatzmarketing"@de, "Absatzwirtschaft"@de, "Marketing"@en, "Marketing"@de ;
  skos:broader <http://zbw.eu/stw/thsys/70041> ;
  skos:prefLabel "Marketing"@de, "Marketing"@en ;
  a zbwext:Descriptor, skos:Concept .

<http://zbw.eu/stw/descriptor/30300-5>
  rdfs:label "Greenwashing"@en, "Greenwashing"@de, "Greenwash"@en, "Green-washing"@en ;
  skos:prefLabel "Greenwashing"@en, "Greenwashing"@de ;
  a zbwext:Descriptor, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70041> .

<http://zbw.eu/beta/external_identifiers/jel#M30>
  rdfs:label "M30 - Marketing und Werbung: Allgemeines"@de, "M30 - Marketing and Advertising: General"@en, "Marketing und Werbung: Allgemeines"@de, "Marketing and Advertising: General"@en ;
  skos:prefLabel "M30 - Marketing und Werbung: Allgemeines"@de, "M30 - Marketing and Advertising: General"@en ;
  skos:closeMatch <http://zbw.eu/stw/thsys/70041> .

<http://zbw.eu/stw/descriptor/10928-6>
  skos:broader <http://zbw.eu/stw/thsys/70041> ;
  rdfs:label "Entry deterrence"@en, "Barrier to entry"@en, "Markteintritt"@de, "Markteintrittsschranke"@de, "Markteintrittsstrategie"@de, "Marktzugang"@de, "Marktzutritt"@de, "Market entry"@en, "Marktzutrittsschranke"@de ;
  skos:prefLabel "Markteintritt"@de, "Market entry"@en ;
  a zbwext:Descriptor, skos:Concept .

<http://zbw.eu/stw/descriptor/28977-3>
  rdfs:label "Neuromarketing"@en, "Neuromarketing"@de, "Neuro-Marketing"@de ;
  skos:prefLabel "Neuromarketing"@en, "Neuromarketing"@de ;
  a zbwext:Descriptor, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70041> .

<http://zbw.eu/stw/descriptor/10012-1>
  rdfs:label "Markt"@de, "Market"@en ;
  skos:prefLabel "Markt"@de, "Market"@en ;
  a zbwext:Descriptor, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/70041> .