@prefix rdfs: . @prefix skos: . @prefix zbwext: . @prefix owl: . @prefix dc: . @prefix void: . rdfs:label "IT-gestütztes Marketing"@de, "Computer-assisted marketing"@en, "Marketing-Informationssystem"@de, "Marketing information system"@en ; skos:prefLabel "IT-gestütztes Marketing"@de, "Computer-assisted marketing"@en ; a zbwext:Descriptor, skos:Concept ; skos:broader . rdfs:label "M39 - Marketing and Advertising: Other"@en, "M39 - Marketing und Werbung: Sonstiges"@de, "Marketing and Advertising: Other"@en, "Marketing und Werbung: Sonstiges"@de ; skos:prefLabel "M39 - Marketing and Advertising: Other"@en, "M39 - Marketing und Werbung: Sonstiges"@de ; skos:narrowMatch . rdfs:label "Consumer journey"@en, "Customer experience"@en, "Consumer experience"@en, "Customer journey"@en, "Kundenerfahrung"@de ; a skos:Concept, zbwext:Descriptor ; skos:prefLabel "Kundenerfahrung"@de, "Customer experience"@en ; skos:broader . rdfs:label "Kundenbindung"@de, "Customer loyalty"@en, "Kundenloyalität"@de, "Customer retention"@en, "Kundentreue"@de, "Loyalität von Kunden"@de ; a zbwext:Descriptor, skos:Concept ; skos:prefLabel "Kundenbindung"@de, "Customer retention"@en ; skos:broader . rdfs:label "Kundenzufriedenheit"@de, "Customer satisfaction"@en, "Verbraucherzufriedenheit"@de, "Käuferzufriedenheit"@de ; skos:prefLabel "Kundenzufriedenheit"@de, "Customer satisfaction"@en ; a zbwext:Descriptor, skos:Concept ; skos:broader . rdfs:label "Marketingstrategie"@de, "Marketingpolitik"@de, "Market-orientated perspective"@en, "Marktorientierte Unternehmensführung"@de, "Marketing management"@en, "Marketing-Kommunikation"@de, "Marketing implementation"@en, "Marketing mix"@en, "Kommunikationspolitik im Marketing"@de, "Marketingmanagement"@de, "Marketingkonzeption"@de, "Marketing strategy"@en, "Marketingplanung"@de ; skos:prefLabel "Marketingmanagement"@de, "Marketing management"@en ; a skos:Concept, zbwext:Descriptor ; skos:broader . rdfs:label "Kundengewinnung"@de, "Neukundengewinnung"@de, "Kundenakquisition"@de, "Customer acquisition"@en, "Kundenakquise"@de ; a skos:Concept, zbwext:Descriptor ; skos:prefLabel "Customer acquisition"@en, "Kundengewinnung"@de ; skos:broader . skos:narrower rdfs:subPropertyOf skos:narrowerTransitive ; skos:definition "Relates a concept to a concept that is more specific in meaning."@en ; rdfs:comment "Narrower concepts are typically rendered as children in a concept hierarchy (tree)."@en ; rdfs:label "has narrower"@en . skos:prefLabel "B.07 Marketing"@de, "B.07 Marketing"@en ; rdfs:label "B.07 Marketing"@de, "B.07 Marketing"@en, "Marketing"@de, "Marketing"@en ; a zbwext:Thsys, skos:Concept ; skos:narrower ; skos:notation "B.07" . rdfs:label "B2C-Marketing"@de, "Consumer goods marketing"@en, "B2C marketing"@en, "Business-to-consumer marketing"@en, "Konsumgütermarketing"@de ; skos:prefLabel "Consumer goods marketing"@en, "Konsumgütermarketing"@de ; skos:broader ; a zbwext:Descriptor, skos:Concept . skos:prefLabel "Beziehungsmarketing"@de, "Relationship marketing"@en ; rdfs:label "Customer orientation"@en, "Relationship marketing"@en, "Kundennähe"@de, "Beziehungsmarketing"@de, "Beziehungsmanagement"@de, "CRM (Customer Relationship Management)"@en, "Customer relationship management"@en, "Customer experience management"@en, "Customer engagement"@en, "Customer relationship"@en, "Kundenbeziehungen"@de, "Kundenorientierung"@de, "Kundenmanagement"@de ; a zbwext:Descriptor, skos:Concept ; skos:broader . skos:broader rdfs:subPropertyOf skos:broaderTransitive ; skos:definition "Relates a concept to a concept that is more general in meaning."@en ; rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ; rdfs:label "has broader"@en . rdfs:label "B-to-B-Marketing"@de, "Technischer Vertrieb"@de, "Industriegütermarketing"@de, "Industrial marketing"@en, "B-to-B-Marke"@de, "B2B relationship"@en, "Business marketing"@en, "Investitionsgütermarketing"@de, "B2B-Marketing"@de, "B2B marketing"@en, "Business-to-business marketing"@en, "B-to-B-Markenführung"@de, "B2B-Beziehungen"@de, "Business-to-business relationship"@en ; a skos:Concept, zbwext:Descriptor ; skos:prefLabel "B-to-B-Marketing"@de, "Business-to-business marketing"@en ; skos:broader . rdfs:label "Vendor lock-in"@en, "Anbinde-Effekt"@de, "Customer lock-in"@en, "Lock-in-Effekt"@de, "Sperreffekt"@de, "Proprietary lock-in"@en, "Lock-in effect"@en ; skos:prefLabel "Lock-in-Effekt"@de, "Lock-in effect"@en ; skos:broader ; a zbwext:Descriptor, skos:Concept . skos:notation skos:definition "A notation, also known as classification code, is a string of characters such as \"T58.5\" or \"303.4833\" used to uniquely identify a concept within the scope of a given concept scheme."@en ; rdfs:label "notation"@en . rdfs:label "M30 - Marketing und Werbung: Allgemeines"@de, "M30 - Marketing and Advertising: General"@en, "Marketing und Werbung: Allgemeines"@de, "Marketing and Advertising: General"@en ; skos:prefLabel "M30 - Marketing und Werbung: Allgemeines"@de, "M30 - Marketing and Advertising: General"@en ; skos:narrowMatch . zbwext:Thsys rdfs:label "Thsys"@en ; a owl:Class . skos:prefLabel rdfs:subPropertyOf rdfs:label ; skos:definition "The preferred lexical label for a resource, in a given language."@en ; rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ; rdfs:label "preferred label"@en . rdfs:label "Niche market"@en, "Niche marketing strategy"@en, "Marktnische"@de, "Nischenmarkt"@de, "Long tail"@en, "Nischenstrategie"@de ; a zbwext:Descriptor, skos:Concept ; skos:prefLabel "Nischenstrategie"@de, "Niche marketing strategy"@en ; skos:broader . a skos:Concept, zbwext:Descriptor ; rdfs:label "KAM (Key-account management)"@en, "Key-Account-Management"@de, "Key account management"@en, "Großkundenmanagement"@de, "Schlüsselkundenmanagement"@de, "Global account management"@en, "Strategic account management"@en ; skos:prefLabel "Key account management"@en, "Key-Account-Management"@de ; skos:broader . skos:broader ; rdfs:label "Kundenwert"@de, "Customer lifetime value"@en, "Customer equity"@en, "Kundenwertanalyse"@de, "Customer value"@en ; skos:prefLabel "Kundenwert"@de, "Customer value"@en ; a skos:Concept, zbwext:Descriptor . rdfs:label "Marketingcontrolling"@de, "Marketing control"@en, "Markencontrolling"@de ; skos:prefLabel "Marketingcontrolling"@de, "Marketing control"@en ; a zbwext:Descriptor, skos:Concept ; skos:broader . rdfs:label "Internationale Marktsegmentierung"@de, "International market segmentation"@en, "Marktsegmentierung von Auslandsmärkten"@de, "International market selection"@en ; skos:prefLabel "Internationale Marktsegmentierung"@de, "International market segmentation"@en ; a zbwext:Descriptor, skos:Concept ; skos:broader . a zbwext:Descriptor, skos:Concept ; skos:prefLabel "Customer data"@en, "Kundendaten"@de ; rdfs:label "Kundendaten"@de, "Kundeninformationssystem"@de, "Database marketing"@en, "Customer data"@en, "Kunden-Informationssystem"@de, "Kundendatenbank"@de ; skos:broader . rdfs:label "M31 - Marketing"@de, "M31 - Marketing"@en, "Marketing"@en, "Marketing"@de ; skos:prefLabel "M31 - Marketing"@de, "M31 - Marketing"@en ; skos:narrowMatch . skos:prefLabel "Marktsegmentierung"@de, "Market segmentation"@en ; a zbwext:Descriptor, skos:Concept ; rdfs:label "Produktpositionierung"@de, "Teilmarkt"@de, "Segmented markets"@en, "Market segmentation"@en, "Segmentierung von Märkten"@de, "Marktsegmentierung"@de ; skos:broader . rdfs:label "Marketingmanagement"@de, "Marketing management"@en, "B.07.01 Marketing management"@en, "B.07.01 Marketingmanagement"@de ; skos:broadMatch , , ; a zbwext:Thsys, skos:Concept ; skos:prefLabel "B.07.01 Marketing management"@en, "B.07.01 Marketingmanagement"@de ; skos:narrower , , , , , , , , , , , , , , , , , ; skos:notation "B.07.01" ; dc:isPartOf ; skos:inScheme ; skos:broader . skos:broadMatch rdfs:subPropertyOf skos:mappingRelation, skos:broader ; skos:definition "skos:broadMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes."@en ; rdfs:label "has broader match"@en . skos:inScheme skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ; rdfs:label "is in scheme"@en . skos:prefLabel "Customer recovery"@en, "Kundenrückgewinnung"@de ; a skos:Concept, zbwext:Descriptor ; skos:broader ; rdfs:label "Kundenabwanderung"@de, "Churn management"@en, "Customer recovery"@en, "Customer churn"@en, "Kundenrückgewinnung"@de . rdfs:label "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ; skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ; a void:Dataset, skos:ConceptScheme . skos:Concept rdfs:label "Concept"@en ; a owl:Class .