IT-gestütztes Marketing
Computer-assisted marketing
Marketing-Informationssystem
Marketing information system
M39 - Marketing and Advertising: Other
M39 - Marketing und Werbung: Sonstiges
Marketing and Advertising: Other
Marketing und Werbung: Sonstiges
Consumer journey
Customer experience
Consumer experience
Customer journey
Kundenerfahrung
Kundenbindung
Customer loyalty
Kundenloyalität
Customer retention
Kundentreue
Loyalität von Kunden
Kundenzufriedenheit
Customer satisfaction
Verbraucherzufriedenheit
Käuferzufriedenheit
Marketingstrategie
Marketingpolitik
Market-orientated perspective
Marktorientierte Unternehmensführung
Marketing management
Marketing-Kommunikation
Marketing implementation
Marketing mix
Kommunikationspolitik im Marketing
Marketingmanagement
Marketingkonzeption
Marketing strategy
Marketingplanung
Kundengewinnung
Neukundengewinnung
Kundenakquisition
Customer acquisition
Kundenakquise
Relates a concept to a concept that is more specific in meaning.
Narrower concepts are typically rendered as children in a concept hierarchy (tree).
has narrower
B.07 Marketing
Marketing
B2C-Marketing
Consumer goods marketing
B2C marketing
Business-to-consumer marketing
Konsumgütermarketing
Beziehungsmarketing
Relationship marketing
Customer orientation
Kundennähe
Beziehungsmanagement
CRM (Customer Relationship Management)
Customer relationship management
Customer experience management
Customer engagement
Customer relationship
Kundenbeziehungen
Kundenorientierung
Kundenmanagement
Relates a concept to a concept that is more general in meaning.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
B-to-B-Marketing
Technischer Vertrieb
Industriegütermarketing
Industrial marketing
B-to-B-Marke
B2B relationship
Business marketing
Investitionsgütermarketing
B2B-Marketing
B2B marketing
Business-to-business marketing
B-to-B-Markenführung
B2B-Beziehungen
Business-to-business relationship
Vendor lock-in
Anbinde-Effekt
Customer lock-in
Lock-in-Effekt
Sperreffekt
Proprietary lock-in
Lock-in effect
A notation, also known as classification code, is a string of characters such as "T58.5" or "303.4833" used to uniquely identify a concept within the scope of a given concept scheme.
notation
M30 - Marketing und Werbung: Allgemeines
M30 - Marketing and Advertising: General
Marketing und Werbung: Allgemeines
Marketing and Advertising: General
Thsys
The preferred lexical label for a resource, in a given language.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
Niche market
Niche marketing strategy
Marktnische
Nischenmarkt
Long tail
Nischenstrategie
KAM (Key-account management)
Key-Account-Management
Key account management
Großkundenmanagement
Schlüsselkundenmanagement
Global account management
Strategic account management
Kundenwert
Customer lifetime value
Customer equity
Kundenwertanalyse
Customer value
Marketingcontrolling
Marketing control
Markencontrolling
Internationale Marktsegmentierung
International market segmentation
Marktsegmentierung von Auslandsmärkten
International market selection
Customer data
Kundendaten
Kundeninformationssystem
Database marketing
Kunden-Informationssystem
Kundendatenbank
M31 - Marketing
Marktsegmentierung
Market segmentation
Produktpositionierung
Teilmarkt
Segmented markets
Segmentierung von Märkten
B.07.01 Marketing management
B.07.01 Marketingmanagement
skos:broadMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.
has broader match
Relates a resource (for example a concept) to a concept scheme in which it is included.
is in scheme
Customer recovery
Kundenrückgewinnung
Kundenabwanderung
Churn management
Customer churn
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Concept