@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix zbwext: <http://zbw.eu/namespaces/zbw-extensions/> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix wd: <http://www.wikidata.org/entity/> .
@prefix gnd: <https://d-nb.info/gnd/> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix ns0: <http://purl.org/ontology/gbv/> .
@prefix dc: <http://purl.org/dc/terms/> .
@prefix void: <http://rdfs.org/ns/void#> .

<http://zbw.eu/stw/descriptor/12829-5>
  skos:related <http://zbw.eu/stw/descriptor/30195-4> ;
  a skos:Concept, zbwext:Descriptor ;
  rdfs:label "Media planning"@en, "Media selection"@en, "Werbemedium"@de, "Mediaplanung"@de, "Advertising media"@en, "Werbeträger"@de ;
  skos:prefLabel "Advertising media"@en, "Werbeträger"@de .

<http://zbw.eu/stw/thsys/70041>
  skos:narrower <http://zbw.eu/stw/descriptor/30195-4> ;
  skos:prefLabel "B.07  Marketing"@de, "B.07  Marketing"@en ;
  rdfs:label "B.07  Marketing"@de, "B.07  Marketing"@en, "Marketing"@de, "Marketing"@en ;
  a zbwext:Thsys, skos:Concept ;
  skos:notation "B.07" .

<http://dbpedia.org/resource/Influencer>
  rdfs:label "Influencer"@en ;
  skos:prefLabel "Influencer"@en ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/30195-4> .

<http://zbw.eu/stw/descriptor/12766-3>
  rdfs:label "Absatzbereich"@de, "Absatzmarketing"@de, "Absatzwirtschaft"@de, "Marketing"@en, "Marketing"@de ;
  skos:narrower <http://zbw.eu/stw/descriptor/30195-4> ;
  skos:prefLabel "Marketing"@de, "Marketing"@en ;
  a zbwext:Descriptor, skos:Concept .

<http://zbw.eu/stw/descriptor/30572-0>
  a zbwext:Descriptor, skos:Concept ;
  skos:related <http://zbw.eu/stw/descriptor/30195-4> ;
  rdfs:label "Selfmarketing"@en, "Personal Branding"@de, "Personal branding"@en, "Selbstvermarktung"@de, "Self-marketing"@en ;
  skos:prefLabel "Personal Branding"@de, "Personal branding"@en .

skos:broader
  rdfs:subPropertyOf skos:broaderTransitive ;
  skos:definition "Relates a concept to a concept that is more general in meaning."@en ;
  rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ;
  rdfs:label "has broader"@en .

<http://zbw.eu/stw/descriptor/29814-5>
  rdfs:label "Word of mouth"@en, "Viral marketing"@en, "Empfehlungsmarketing"@de, "Virales Marketing"@de, "Referral marketing"@en, "Mundpropaganda"@de ;
  skos:related <http://zbw.eu/stw/descriptor/30195-4> ;
  skos:prefLabel "Viral marketing"@en, "Virales Marketing"@de ;
  a skos:Concept, zbwext:Descriptor .

skos:prefLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "The preferred lexical label for a resource, in a given language."@en ;
  rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise
      disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ;
  rdfs:label "preferred label"@en .

wd:Q2906862
  rdfs:label "Influencerin"@de, "internet influencer"@en, "influence marketer"@en, "Influenzerin"@de, "Influencer"@de, "influencer marketer"@en, "influencer"@en, "Influenzer"@de, "social media influencer"@en, "media influencer"@en ;
  skos:prefLabel "influencer"@en, "Influencer"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/30195-4> .

skos:exactMatch
  rdfs:subPropertyOf skos:closeMatch ;
  skos:definition "skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch."@en ;
  rdfs:comment "skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch."@en ;
  rdfs:label "has exact match"@en .

<http://zbw.eu/stw/descriptor/29759-1>
  rdfs:label "Testimonialwerbung"@de, "Celebrity endorsement"@en, "Prominentenwerbung"@de, "Celebrity-Werbung"@de, "Testimonial advertising"@en, "Werbung mit Prominenten"@de ;
  a zbwext:Descriptor, skos:Concept ;
  skos:prefLabel "Celebrity endorsement"@en, "Celebrity-Werbung"@de ;
  skos:related <http://zbw.eu/stw/descriptor/30195-4> .

skos:related
  rdfs:subPropertyOf skos:semanticRelation ;
  skos:definition "Relates a concept to a concept with which there is an associative semantic relationship."@en ;
  rdfs:comment "skos:related is disjoint with skos:broaderTransitive"@en ;
  rdfs:label "has related"@en .

gnd:1164030825
  rdfs:label "Influencer"@de ;
  skos:prefLabel "Influencer"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/30195-4> .

skos:inScheme
  skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ;
  rdfs:label "is in scheme"@en .

zbwext:Descriptor
  rdfs:label "Descriptor"@en ;
  a owl:Class .

<http://zbw.eu/stw/descriptor/30195-4>
  skos:related <http://zbw.eu/stw/descriptor/29759-1>, <http://zbw.eu/stw/descriptor/29814-5>, <http://zbw.eu/stw/descriptor/30572-0>, <http://zbw.eu/stw/descriptor/12829-5> ;
  a skos:Concept, zbwext:Descriptor ;
  skos:exactMatch gnd:1164030825, <http://dbpedia.org/resource/Influencer>, wd:Q2906862 ;
  skos:broader <http://zbw.eu/stw/thsys/70041>, <http://zbw.eu/stw/descriptor/12766-3> ;
  rdfs:label "Influencer"@de, "Influencer"@en ;
  ns0:gvkppn "1682229106" ;
  skos:prefLabel "Influencer"@de, "Influencer"@en ;
  skos:inScheme <http://zbw.eu/stw> ;
  dc:isPartOf <http://zbw.eu/stw> .

<http://zbw.eu/stw>
  rdfs:label "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  a void:Dataset, skos:ConceptScheme .

skos:Concept
  rdfs:label "Concept"@en ;
  a owl:Class .