Product name
Markenname
Firmenname
Brand name
Produktname
Warenbezeichnung
Warenname
Produktbezeichnung
Produkt / Name
Produkt / Bezeichnung
Markenartikel / Name
Markenartikel / Bezeichnung
Handelsbezeichnung
Relates a concept to a concept that is more general in meaning.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Wortzeichen
Wortmarke
An alternative lexical label for a resource.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
product naming
Bezeichnung des Produkts
product description
Benennung des Produkts
substance identification
product identification
product designation
brand name
Handelsname
trade name
The preferred lexical label for a resource, in a given language.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
has exact match
Markenführung
Brand management
Markenpolitik
Brand strategy
Branding
Markenmanagement
skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.
has related match
Markenzeichen
trademark
eingetragenes Warenzeichen
trade mark
Warenzeichen
Schutzmarke
Marke
trade-mark
merchant mark
Trademark
Marke (Recht)
Relates a resource (for example a concept) to a concept scheme in which it is included.
is in scheme
Descriptor
B.07.02 Product management
B.07.02 Produktmanagement
Product management
Produktmanagement
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Concept