Network marketing
label: Factory outlet center
label: Factory outlet
label: Direktvertrieb @de
label: Direktabsatz @de
label: Fabrikverkauf @de
label: Direct selling
label: Direktverkauf @de
label: Multi-level marketing
type: Concept
type: Descriptor
related: Selling technique

Sales personnel
label: Verkäuferinnen @de
label: Verkaufsleiterinnen @de
label: Verkäufer @de
label: Verkaufsleiter @de
label: Salespersons
label: Vertriebsmitarbeiter @de
label: Verkaufsberufe @de
label: Vertriebsmitarbeiterinnen @de
label: Salespeople
label: Verkaufspersonal @de
label: Salesforce
related: Selling technique
type: Concept
type: Descriptor

has broader
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).

Sales promotion
preferred label: Verkaufsförderung @de
label: Absatzförderung @de
label: Merchandising
label: Consumer promotion
type: Concept
type: Descriptor
related: Selling technique

W.10.05.01 Retail management
type: Thsys
type: Concept
preferred label: W.10.05.01 Handelsmanagement @de
label: Handelsmanagement @de
label: Retail management
notation: W.10.05.01
narrower: Selling technique

alternative label
sub property of: label
definition: An alternative lexical label for a resource.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.

Marketing communications
type: Thsys
type: Concept
notation: B.07.04
label: B.07.04 Marketingkommunikation @de
label: Marketingkommunikation @de
label: B.07.04 Marketing communications
narrower: Selling technique

preferred label
sub property of: label
definition: The preferred lexical label for a resource, in a given language.
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.

has exact match
sub property of: closeMatch
definition: skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
comment: skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.

Selling technique
type: Descriptor
type: Concept
label: Verkaufsverhalten @de
label: Verkaufsgespräch @de
label: Verkaufstechnik @de
label: Verkaufspsychologie @de
label: Sales behaviour
label: Sales technique
label: Sales pitch
related: Network marketing
related: Selling
related: Sales promotion
related: Sales personnel
is in scheme: STW Thesaurus for Economics
has broader match: Interpersonale Kommunikation
has related match: Verkaufsschulung
is part of: STW Thesaurus for Economics
gvkppn: 622758144
broader: Human behavior
broader: W.10.05.01 Retail management
broader: Marketing communications

sales pitch
label: Verkaufsgespräch @de
label: sales behaviour
label: sales technique
label: Verkaufspsychologie @de
label: Verkaufstechnik @de
label: selling technique
label: Verkaufsverhalten @de

has broader match
sub property of: mappingRelation
sub property of: has broader
definition: skos:broadMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.

has related
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.
comment: skos:related is disjoint with skos:broaderTransitive

Selling
label: Verkauf @de
label: Sales management
type: Descriptor
type: Concept
related: Selling technique

has related match
sub property of: has related
sub property of: mappingRelation
definition: skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.

Verkaufsschulung
label: Verkäuferschulung @de
label: Verkauf / Schulung @de
label: Verkäufer / Schulung @de
label: Verkaufstraining @de
label: Verkaufstechnik / Schulung @de
label: Unternehmen / Verkaufsschulung @de
has related match: Selling technique

Human behavior
label: Verhalten @de
label: Menschliches Verhalten @de
label: Human behaviour
label: Behavior
label: Behaviour
type: Descriptor
type: Concept
narrower: Selling technique

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

Descriptor
type: Class

STW Thesaurus for Economics
label: Standard-Thesaurus Wirtschaft @de
type: Dataset
type: ConceptScheme

Concept
type: Class

Interpersonale Kommunikation
label: Face-to-face-Kommunikation @de
label: Mund-zu-Mund-Kommunikation @de
label: Direkte Kommunikation @de
label: Interpersonelle Kommunikation @de
label: Personale Kommunikation @de
label: Zwischenmenschliche Kommunikation @de
narrow match: Selling technique