Network marketing
Factory outlet center
Factory outlet
Direktvertrieb
Direktabsatz
Fabrikverkauf
Direct selling
Direktverkauf
Multi-level marketing
Verkäuferinnen
Verkaufsleiterinnen
Sales personnel
Verkäufer
Verkaufsleiter
Salespersons
Vertriebsmitarbeiter
Verkaufsberufe
Vertriebsmitarbeiterinnen
Salespeople
Verkaufspersonal
Salesforce
Relates a concept to a concept that is more general in meaning.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Sales promotion
Verkaufsförderung
Absatzförderung
Merchandising
Consumer promotion
W.10.05.01 Retail management
W.10.05.01 Handelsmanagement
Handelsmanagement
Retail management
An alternative lexical label for a resource.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
B.07.04 Marketingkommunikation
Marketingkommunikation
Marketing communications
B.07.04 Marketing communications
The preferred lexical label for a resource, in a given language.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch.
skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch.
has exact match
Verkaufsverhalten
Selling technique
Verkaufsgespräch
Verkaufstechnik
Verkaufspsychologie
Sales behaviour
Sales technique
Sales pitch
sales pitch
sales behaviour
sales technique
selling technique
skos:broadMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes.
has broader match
Relates a concept to a concept with which there is an associative semantic relationship.
skos:related is disjoint with skos:broaderTransitive
has related
Verkauf
Selling
Sales management
skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes.
has related match
Verkaufsschulung
Verkäuferschulung
Verkauf / Schulung
Verkäufer / Schulung
Verkaufstraining
Verkaufstechnik / Schulung
Unternehmen / Verkaufsschulung
Human behavior
Verhalten
Menschliches Verhalten
Human behaviour
Behavior
Behaviour
Relates a resource (for example a concept) to a concept scheme in which it is included.
is in scheme
Descriptor
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Concept
Interpersonale Kommunikation
Face-to-face-Kommunikation
Mund-zu-Mund-Kommunikation
Direkte Kommunikation
Interpersonelle Kommunikation
Personale Kommunikation
Zwischenmenschliche Kommunikation