@prefix wd: <http://www.wikidata.org/entity/> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix zbwext: <http://zbw.eu/namespaces/zbw-extensions/> .
@prefix gnd: <https://d-nb.info/gnd/> .
@prefix ns0: <http://purl.org/ontology/gbv/> .
@prefix dc: <http://purl.org/dc/terms/> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix void: <http://rdfs.org/ns/void#> .

wd:Q204255
  skos:prefLabel "viral marketing"@en, "Virales Marketing"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/29814-5> ;
  rdfs:label "Blogmarketing"@de, "Viralmarketing"@de, "Virusmarketing"@de, "Viral Marketing"@de, "Virale Werbung"@de, "viral marketing"@en, "Virales Marketing"@de, "Buzzmarketing"@de, "Buzz Marketing"@de, "Viral-Marketing"@de .

skos:narrowMatch
  rdfs:subPropertyOf skos:narrower, skos:mappingRelation ;
  skos:definition "skos:narrowMatch is used to state a hierarchical mapping link between two conceptual resources in different concept schemes."@en ;
  rdfs:label "has narrower match"@en .

<http://zbw.eu/stw/descriptor/24785-4>
  rdfs:label "Kundenzufriedenheit"@de, "Customer satisfaction"@en, "Verbraucherzufriedenheit"@de, "Käuferzufriedenheit"@de ;
  skos:prefLabel "Kundenzufriedenheit"@de, "Customer satisfaction"@en ;
  a zbwext:Descriptor, skos:Concept ;
  skos:related <http://zbw.eu/stw/descriptor/29814-5> .

wd:Q1339196
  rdfs:label "referral program"@en, "Aktives Empfehlungsmarketing"@de, "referral marketing"@en, "Empfehlungsmarketing"@de ;
  skos:prefLabel "referral marketing"@en, "Empfehlungsmarketing"@de ;
  skos:relatedMatch <http://zbw.eu/stw/descriptor/29814-5> .

gnd:7564917-2
  rdfs:label "Viral Marketing"@de, "Virales Marketing"@de ;
  skos:prefLabel "Viral Marketing"@de ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/29814-5> .

gnd:4126361-3
  rdfs:label "Produktempfehlung"@de ;
  skos:prefLabel "Produktempfehlung"@de ;
  skos:broadMatch <http://zbw.eu/stw/descriptor/29814-5> .

skos:broader
  rdfs:subPropertyOf skos:broaderTransitive ;
  skos:definition "Relates a concept to a concept that is more general in meaning."@en ;
  rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ;
  rdfs:label "has broader"@en .

<http://zbw.eu/stw/descriptor/21315-0>
  rdfs:label "Online-Marketing"@de, "Suchmaschinenmarketing"@de, "Bannerwerbung"@de, "E-Branding"@de, "Internet marketing"@en, "Online-Targeting"@de, "Search engine marketing"@en, "Online-Werbung"@de, "Internet advertising"@en, "Online advertising"@en, "E-branding"@en, "Web-Marketing"@de, "Internet-Werbung"@de, "Internet-Marketing"@de, "Digital marketing"@en, "Social media marketing"@en, "Online marketing"@en, "Banner advertising"@en ;
  a zbwext:Descriptor, skos:Concept ;
  skos:prefLabel "Online-Marketing"@de, "Internet marketing"@en ;
  skos:related <http://zbw.eu/stw/descriptor/29814-5> .

skos:altLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "An alternative lexical label for a resource."@en ;
  rdfs:comment "skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."@en, "The range of skos:altLabel is the class of RDF plain literals."@en ;
  rdfs:label "alternative label"@en .

<http://dbpedia.org/resource/Viral_marketing>
  rdfs:label "Virales Marketing"@de, "Viral marketing"@en ;
  skos:prefLabel "Virales Marketing"@de, "Viral marketing"@en ;
  skos:exactMatch <http://zbw.eu/stw/descriptor/29814-5> .

<http://zbw.eu/stw/descriptor/29814-5>
  rdfs:label "Word of mouth"@en, "Viral marketing"@en, "Empfehlungsmarketing"@de, "Virales Marketing"@de, "Referral marketing"@en, "Mundpropaganda"@de ;
  skos:altLabel "Mundpropaganda"@de, "Word of mouth"@en, "Empfehlungsmarketing"@de, "Referral marketing"@en ;
  skos:exactMatch <http://dbpedia.org/resource/Viral_marketing>, wd:Q204255, gnd:7564917-2 ;
  skos:relatedMatch wd:Q1339196, wd:Q561187 ;
  skos:related <http://zbw.eu/stw/descriptor/29759-1>, <http://zbw.eu/stw/descriptor/21315-0>, <http://zbw.eu/stw/descriptor/30195-4>, <http://zbw.eu/stw/descriptor/24785-4> ;
  ns0:gvkppn "556504747" ;
  dc:isPartOf <http://zbw.eu/stw> ;
  skos:prefLabel "Viral marketing"@en, "Virales Marketing"@de ;
  a skos:Concept, zbwext:Descriptor ;
  skos:inScheme <http://zbw.eu/stw> ;
  skos:broader <http://zbw.eu/stw/thsys/70384> ;
  skos:narrowMatch gnd:4126361-3 .

<http://zbw.eu/stw/thsys/70384>
  a zbwext:Thsys, skos:Concept ;
  skos:notation "B.07.04" ;
  rdfs:label "B.07.04  Marketingkommunikation"@de, "Marketingkommunikation"@de, "Marketing communications"@en, "B.07.04  Marketing communications"@en ;
  skos:narrower <http://zbw.eu/stw/descriptor/29814-5> ;
  skos:prefLabel "B.07.04  Marketing communications"@en, "B.07.04  Marketingkommunikation"@de .

skos:prefLabel
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "The preferred lexical label for a resource, in a given language."@en ;
  rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise
      disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ;
  rdfs:label "preferred label"@en .

skos:exactMatch
  rdfs:subPropertyOf skos:closeMatch ;
  skos:definition "skos:exactMatch is used to link two concepts, indicating a high degree of confidence that the concepts can be used interchangeably across a wide range of information retrieval applications. skos:exactMatch is a transitive property, and is a sub-property of skos:closeMatch."@en ;
  rdfs:comment "skos:exactMatch is disjoint with each of the properties skos:broadMatch and skos:relatedMatch."@en ;
  rdfs:label "has exact match"@en .

<http://zbw.eu/stw/descriptor/29759-1>
  rdfs:label "Testimonialwerbung"@de, "Celebrity endorsement"@en, "Prominentenwerbung"@de, "Celebrity-Werbung"@de, "Testimonial advertising"@en, "Werbung mit Prominenten"@de ;
  skos:related <http://zbw.eu/stw/descriptor/29814-5> ;
  a zbwext:Descriptor, skos:Concept ;
  skos:prefLabel "Celebrity endorsement"@en, "Celebrity-Werbung"@de .

skos:related
  rdfs:subPropertyOf skos:semanticRelation ;
  skos:definition "Relates a concept to a concept with which there is an associative semantic relationship."@en ;
  rdfs:comment "skos:related is disjoint with skos:broaderTransitive"@en ;
  rdfs:label "has related"@en .

skos:relatedMatch
  rdfs:subPropertyOf skos:related, skos:mappingRelation ;
  skos:definition "skos:relatedMatch is used to state an associative mapping link between two conceptual resources in different concept schemes."@en ;
  rdfs:label "has related match"@en .

zbwext:Descriptor
  rdfs:label "Descriptor"@en ;
  a owl:Class .

skos:inScheme
  skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en ;
  rdfs:label "is in scheme"@en .

<http://zbw.eu/stw/descriptor/30195-4>
  rdfs:label "Influencer"@en, "Influencer"@de ;
  skos:prefLabel "Influencer"@en, "Influencer"@de ;
  a zbwext:Descriptor, skos:Concept ;
  skos:related <http://zbw.eu/stw/descriptor/29814-5> .

<http://zbw.eu/stw>
  rdfs:label "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en ;
  a void:Dataset, skos:ConceptScheme .

skos:Concept
  rdfs:label "Concept"@en ;
  a owl:Class .

wd:Q561187
  rdfs:label "word-of-mouth marketing"@en, "WOMM"@en, "Mund-zu-Mund-Propaganda"@de, "word of mouth advertising"@en, "WOM marketing"@en, "Mundpropaganda"@de ;
  skos:prefLabel "word-of-mouth marketing"@en, "Mundpropaganda"@de ;
  skos:relatedMatch <http://zbw.eu/stw/descriptor/29814-5> .